Spotted! TikTok opens SmallBiz pop-up for local brands in Union Station
The activation features startups that were launched for the first time on the platform.
Healthcare brand Haleon appoints Vistar Media as global OOH partner
Leveraging Vistar’s technology, Haleon will execute data-driven DOOH campaigns.
Kristie Painting tapped to be EVP, managing director at Cineplex Media
The media executive was most recently country manager for Pinterest.
A deeper look at the 2024 Media AOY winners
Profiles on Initiative, UM and Media Experts show how each agency is differentiating themselves beyond the work.
Spotted! McCain opens cafe to bring french fry-loving friends together
The pop-up is part of a new brand platform that revolves around the idea that fries can connect people.
Greenfield jumps on TikTok trend to make bacon rain
The campaign is being promoted with a billboard that’s scored by Mother Nature and triggered by the weather.
TVA Sports announces new and returning sponsors for hockey season
Uber Eats, Hyundai, TD Bank, Desjardins Entreprises and Intuit QuickBooks join as partners.
Pluto TV expands content deal with NBCUniversal
The partnership gives the streamer the ability to expand FAST content lineups in Canada and the U.K.
2024 AOY: Media Experts keeps evolving
The Bronze winning agency picked up the medal for its work with Bell, BMW and Truly.
2024 AOY: At UM, ideas roam free
The shop picked up Silver in the media category for its work with Tylenol, Oh! Henry and BMO.
2024 AOY: How Initiative is investing in its greatest asset
The media agency picked up the Gold medal for its work with the CBC, Destination Canada and Black & Abroad.
StorageMart partners with the Toronto Maple Leafs
The multi-year deal emphasizes the brand’s commitment to Toronto’s local community.
ParticipAction increases spend in digital by partnering with streamers
The nonprofit launches its latest “Watch and Move” campaign on Netflix, Roku, Pluto TV and linear, too.
Black Diamond partners with Postmedia to freshen up food banks
The Lactalis brand has also increased its spend on digital media.
Who won what at the 35th Agency of the Year awards
Rethink made Agency of the Year history by winning its sixth consecutive gold.
