Media News: Wealthsimple launches lifestyle rewards program
Meanwhile Snapchat unveils upgrades to its UX features.
Announcing the 2024 Media Innovation Shortlist
Winners will be announced at a gala affair on November 27.
Corus optimistic despite decreased revenues
The media company reported its year-end financial results today, along with news that it has extended its debt agreement into March 2025.
How Gen Alpha watches TV: MTM
Anglophone households with children are 17% more likely to subscribe to SVOD services than the average.
CFL signs Coinbase as first crypto partner
The sponsorship includes a social media campaign as well as in arena promotion.
Uvagut TV wins mandatory distribution
The CRTC’s decision means that Uvagut TV will be carried on basic cable packages to 10 million cable subscribers across the country.
Ideon to rep Complex in Canada
As exclusive ad sales representative, the media company has access to an audience of more than three million Gen Z and millennials.
Pluto TV launches FAST channel aimed at nostalgic millennials
Pokémon will include selected seasons of the original series.
Why OK Tire is betting big on TV for its latest campaign
The brand wants to reach both B2C and B2B customers, and reassuring them that “It’s going to be OK.”
Corus announces original programming for its new channels
Home Network and Flavour Network will replace WBD’s HGTV and Food Network brands.
Tim Hortons stays at the top of the AdEase TV ranking
The second most active advertiser from Oct. 14 to 20 was Crave TV.
Horizon Media and Pattison study how commuters see OOH
The research found that Gen Z and Millennials pay the most attention to 3D DOOH.
Vistar Media boosts its retail media business with new role
The OOH company has appointed former EVP at Epsilon Retail Media as head of retail media.
WPP bounces back, IPG to sell off R/GA and Huge
As WPP invests big on AI, both holding companies are streamlining their operations.
Best Buy Canada partners with Place Exchange to offer in-store ad space
Now advertisers can programmatically access thousands of premium digital screens strategically placed throughout Canadian stores.
