Industry News: Corus brings Ben Mulroney’s show to YouTube
Plus, Bell Media partners with independent production company Blink49 Studios.
WPP CEO Mark Read to retire at year’s end
The move comes after WPP introduced WPP Media, its new AI-driven media business, replacing GroupM.
Equativ and Sharethough now operate under one banner
The move makes the company one of the largest global independent media platforms.
Amazon Ads launches Twitch Creator Sponsorships
A feature includes clickable, branded graphics that frame the video player during sponsored streams on both web and mobile.
Excel amplifies new look with Live Nation partnership
The team is leveraging the summer season to position the gum as a confidence-boosting essential.
Sobeys’ social-first contest invites picnickers to like national pride
The contest is a part of Sobeys summer campaign, “So Canadian,” which spans a range of social and digital tactics.
Subaru drives to the top: automaker leads TV ad rankings
Crave TV jumped to second place, followed by McDonald’s, according to AdEase.
Mentos connects with gamers using cola-fuelled launcher
Fizzooka started on Fortnite and exploded on Reddit, with a 400% increase in talk about the CPG brand during the campaign.
Upfronts 2025: CBC focuses on local news coverage and ad spend
CBC’s 2025-26 programming slate features more than 50 new and returning series.
McDonald’s holds top spot, Novo Nordisk jumps up rankings
QSRs, retailers and airlines fuel ad activity across Canada, according to the latest AdEase data for the week of May 26 to June 1.
Bell Media’s 2025/26 lineup features robust slate of original content
From Scott Brothers Entertainment, Crave greenlights new competition series Make Yourself Over.
Upfronts 2025: Bell Media’s Crave and TSN bundles with Disney+ in Canada
The company is also bringing its CTV and Noovo offerings to Crave and partnering with The Trade Desk for seamless access to premium marketing solutions.
Reeb out at Corus, Gossling appointed CEO
Former co-CEO Troy Reeb has stepped down and John Gossling will take on sole stewardship of the Canadian media company with additional executive moves announced.
Motorola Razr launches with OOH hologram
The campaign strategy aims to promote the new phone around Rogers’ locations and high-traffic events in Toronto.
Spotify sees surge in Francophone content, Canadian female artists
The streamer’s latest report shows that French-language tracks surpassed 1 billion streams.
- FTC clears Omnicom’s acquisition of IPG with one big caveat
- Cannes Lions 2025: Young Lions medals go to Cossette Media and Rethink
- New research shows 76% of Canadians are fans of women’s sports
- Amazing Race Canada signs new sponsors Fuze Iced Tea, Specsavers
- Spotted! St. Louis releases giant chickens to promote all-you-can-eat wings deal
