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Montreal Canadiens get RBC as first jersey sponsor

The Habs are the first Canadian team to put ads on its sweater, a new sponsorship option for the upcoming NHL season.

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How are Canadian newcomers consuming audio?

An MTM report finds that while radio consumption is low, they are big users of digital platforms.

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Nextdoor sponsors Toronto FC

The partnership will be activated with events around Toronto and with signage in and around BMO Field.

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ATN gets Canadian rights for two more Sony India channels

Kid-focused Sony YAY! and family channel Sony PAL aim to increase the company’s South Asian audience.

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Outfront adds Barrie transit shelters to its portfolio

The deals brings an additional 112 faces to the company’s 8000 street-level products.

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Spotted! Corus unleashes a flock of vampires in Toronto

To promote the premiere of Vampire Academy, the hoard also handed out sunlight-activated cards filling TIFF attendees in on the world of the show.

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ZoomerMedia acquires Daily Hive

By combining the local news site’s operations with BlogTO, the company aims to form the largest youth-focused digital media platform in Canada.

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DOOH is becoming a growing part of video spending

DPAA’s study finds the format’s place within the broader media mix is becoming more entrenched.

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Wireless brands stay on top for one more week: Media Monitors

But other advertisers are getting off to strong starts for their fall radio pushes.

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Canadaland partners with Acast to attract new ad opportunities

The podcast platform will handle distribution, sales and promotion for the network’s news and culture shows.

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Givsly launches campaign to reduce swag waste

As agencies begin thinking about their holiday client gifts, “Season Without Swag” encourages them to consider replacing it with a donation instead.

Mike Holmes, host of DIY Network's Holmes Buys Homes.

Blue Ant adds Mike Holmes content to FAST offering

In addition to over 200 hours of existing content for Homeful, a new deal will also see the company commission new DIY content.