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Touche

2021 Media AOY Bronze: Touche blends the art of media with the science of data

With an audience planning process that is “obsessed” with consumer signals, the agency is looking to trigger conversations on social.

Wavemaker - Group PhotoREV

2021 Media AOY Silver: Wavemaker’s chips fall into place

How the media agency’s “provocative planning” approach helped its clients through the last two years.

Agency Group Photo - Initiative

2021 Media AOY Gold: Initiative weaves its own Storyline

While the media agency works to identify exposure opportunities for brands, its new content division aims to create relevance.

Hero Asset_Coca-Cola Cameo Partnership

How Coke is bringing the magic of its Christmas campaign to Canada

A mix of new platforms and classic TV spots aim to combine reach with interactivity and frequency.

betweenus

Eight sponsors sign on for Torstar’s BlackNorth podcast

More brand partners are still to come for “Between Us with Wes Hall,” which is supporting a media equity initiative.

retro radio

CAA buys the top in Toronto: Media Monitors

The association began a new radio push in a big way last week.

MASTER_EP02_EN_DreamTeam_TATS_ONLINE.10_18_38_23.Still001

IG launches CBC series to show the impact of community support

“The Dream Team” features entrepreneurs across Canada getting financial advice in pursuit of their goals.

airmilesmorningshow

Air Miles hits up morning shows to spark travel excitement

Media Experts worked out integrations with Corus, Rogers and TVA to promote the return of a popular contest.

rogersbuildoing

Rogers will not appeal ruling in favour of chair

A brief statement from the company said it would not contest Friday’s decision validating Edward Rogers’ recent activities.

barrioshoffer

Twitter Canada hires new head of marketing

Rogers Sports & Media vet Jennifer Bairos Hofer takes over full duties for the social network.

MauraHanley_CDOmedia

Dentsu Media hires first chief digital officer

Maura Hanley takes on the newly created, group-wide role.

pluscompany

Vision7′s agencies are now part of Plus Company

Combined with We Are Social and Fuseproject, the new Quebec-based entity has 3,000 people in 12 countries.

DMZ

ICYMI: Spark Foundry links up with the DMZ

Plus, IAS gets Facebook accreditation and TheScore’s acquisition closes.