How does your Facebook News Feed work?

A new video series ‘Let Me Explain’ has the answers

Sponsored

Copied from strategy - atomicchairs

The 2022 AToMiC Awards co-chairs announced

Nina Patel and Ian MacKenzie will lead jury deliberation for next year’s awards, which has now opened for entries.

pexels-eren-li-7241646

Which advertising channels do consumers like most?

Kantar’s Media Reactions report also dives into the advantages local and global media have over each other.

- : - : quebecor_et_filiales_000033925

Quebecor names new digital advertising lead

Renaud Langlois will lead programmatic and DOOH teams as the company continues on its roadmap for innovation.

Screen Shot 2021-09-01 at 10.49.54 AM

Private Eyes holds on to top spot: Numeris

But America’s Got Talent was the highest-rated show in most individual markets.

pexels-andrea-piacquadio-3811814

Increased cord-cutting doesn’t mean the end of TV

Despite the pandemic accelerating a drop in pay TV penetration, reach remains strong and presents an opportunity for new strategies.

pexels-pixabay-39582

DAZN expands global partnership with Snapchat

The streamer is taking a “meet them where they are” approach to get younger audiences interested in its boxing content.

Kruger Products L-P--Canada-s Unique Cashmere Collection to Host

Cashmere to debut its fashion collection on CTV

Kruger’s flagship CSR program moves to broadcast after last year’s virtual pivot.

George Pimentel - TIFF 1

RBC keeps up its presence at TIFF

The bank’s 14th year as a sponsor includes once again running a drive-in theatre and integrations with its music program.

radio

Air France, Planet Fitness buy big in Toronto: Media Monitors

Wireless brands also maintained their recent buying habits, while automakers kept up their buys in Montreal.

pexels-markus-spiske-2990644

8 Lessons: What I’ve learned after a year of working for change

For the next seven weeks, Ishma Alexander-Huet will be diving into the questions she’s asked herself as a Black female leader and the answers she has found so far.

AOYairplane

Here are the 2021 Media Agency of the Year judges

Jurors for the Media, Digital, PR and Design AOY awards have been announced, with the winners to be announced on November 10.

pexels-cottonbro-4009409

Less than half of households will use pay TV next year

A report from eMarketer also predicts digital video, streaming audio and social media will continue to take up more of Canadians’ time.

EIUM2

Prime Video teams with Eat It Up Media to promote new series

To promote the release of Nine Perfect Strangers, branded trucks are delivering wellness smoothies across Toronto, Montreal, and Vancouver.

audio headphones

Rogers’ Frequency Podcast Network unveils fall slate

The company is offering ad opps within nine new podcasts that are designed to appeal to a wide range of audiences.