Predictions 2025: Sean Dixon on cookie loss and cross-channel reach
Media in Canada continues its look into the future of media, with the help of industry leaders.
Reddit brings ads to its AMA format
The social network has also added a tool for brands to discover trending conversations on the platform.
More Canadian youth are watching TV in their second language
According to a new MTM report, about 30% of English-speaking respondents in the Atlantic region consume content in French.
Scotiabank Hockey Day will air in six languages for the first time
Scotiabank makes Hockey Day in Canada available to stream for free on Sportsnet.
Scott Stewart departs Glassroom for Epitaph Group
The media veteran takes on the newly created role of EVP, managing director of the independent media agency.
WPP updates RTO policy following similar mandates at Omnicom and Publicis
Employees were informed by CEO Mark Read that they are expected back in the office four days a week.
Adidas enters F1 as sponsor of the Mercedes team
As an official sponsor, the brand will design clothing, footwear and accessories for the team and its fans.
The Brick Warehouse boosts its TV spend: AdEase
Crave TV was the second most active advertiser during the first week of the year.
Predictions 2025: Christine Saunders on what needs to change in media
Media in Canada continues its look into the future of media, with the help of industry leaders.
Industry News: APTN extends deal with Rogers for NHL season
Meanwhile, at CES, Google announces it’s bringing AI to its TV operating system.
Meta plans to axe third-party fact checking
In a move meant to increase free speech, the company is moving to the community notes system used by X.
Predictions 2025: Derek Bhopalsingh on creativity and the rise of Web3
Media in Canada continues to talk future trends with industry leaders.
Sleep Country starts the year as the most active advertiser on radio
The latest AdEase report shows that London Drugs ranked second in the week of Dec 30 to Jan 5.
Coca-Cola turns to social media to launch emotional ad in Quebec
The brand closed 2024 with a campaign that pays tribute to singer and songwriter legend Jean-Pierre Ferland.
TikTok prepares for possible U.S. ban
Amidst promises to advertisers, the company’s head of ad sales in North America has stepped down.
