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Are you ready for life beyond the cookie?

Quantcast shares global best practices on prepping for the challenges and brand opportunities in a cookieless world.

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TikTok mobile

Exclusive: How do Canadians feel about a U.S. TikTok ban?

In a study provided to MiC, Horizon Media found that a sizeable number of Canadians view the platform as a source of brand discovery and connection.

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How MediaCentral could pull in an extra $2 million in ad revenue this year

Now and Georgia Straight are welcoming back an old, familiar category.

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AGT and Big Brother battle for the top: Numeris

America’s Got Talent climbed back to the top, but Big Brother is nipping at its heels.

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Pandemic pivot: Rooftop leaps to a niche new positioning

The agency is now focusing on smaller audiences to build loyalty versus scale.

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Inside Enthusiast Gaming’s big acquisition

The deal with Blue Ant Media to purchase Omnia Media has officially closed, strengthening Enthusiast’s entertainment network.

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Broadsign, Verizon expand partnership

Verizon has expressed an increasing interest in DOOH opportunities, despite the medium’s struggles this year.

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Teachers out-spend Ontario gov on radio in Toronto: Media Monitors

Meanwhile, auto sectors and QSRs saw big boosts, while finance slipped.

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Sportsnet and EA Sports team up on branded content series

It’s the first time EA Sports has worked with the network in an effort to promote its new game.

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Programmatic spend recovering, but some brands still shying away

Some of the biggest spenders are in education, entertainment, professional services, tech, home furnishings and finance.

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Why Facebook is warning developers about iOS 14′s new features

New privacy options mean advertisers could be more limited in how they target via Facebook Audience Network.

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What are the new long-term media habits of COVID?

Video is a big winner, while podcasts and esports continue to attract a niche audience.

TikTok mobile

ICYMI: TikTok’s CEO steps down, Google gets philanthropic

Plus, Discovery sets its fall slate.

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M32 adds insights platform to its publisher offering

The new tool aims to help publishers determine rates and be more programmatic-savvy.