Scotties 40th Tournament of Hearts

Kruger pivots spend to keep up support for Scotties Tournament of Hearts

Without on-the-ground activations, the CPG’s budget went to a bigger national buy and supporting on-pack contests.

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A2C releases a guide on how to support local media

The Guide to Responsible Media Practices is part of the organization’s goal of injecting $200 million into the ecosystem.

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ICYMI: Bell introduces new format for TSN stations

Plus, Netflix wants a Canadian office and Mediapro adds more tournaments to its soccer streamer.

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CBC names two new Media Solutions leaders

Emilie Laguerre and Patricia Chateauneuf have been tasked with leading development of creative media solutions in Montreal.

Page Contect AI

StackAdapt preps context-based, cookie-free targeting

The programmatic platform believes its AI product can provide effective targeting simply based on context of a webpage.

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Speak up: How’s the media industry coping in lockdown?

To check the pulse of the nation, MiC has launched a survey on the professional and personal impacts of the pandemic.

Mike DeOliveira

Epitaph hires head of digital platforms to build data side of business

The independent agency’s growth continues, adding Mike DeOliveira to further develop its targeting and segmentation capabilities.

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Canadians’ trust in news could herald a boost in spend

Spending in newspapers is expected to be stable, but digital spending around news content could increase.

Jeff Thibodeau

Publicis names new president for PMX Canada

The company’s investment and trading arm has promoted Jeff Thibodeau, and also hired Simon Chan, to further its digitization.

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Flexibility will be key to recovery of OOH spending

Integrated approaches, pivoting on campaigns and getting in on the programmatic wave will be needed to reinvigorate growth.

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Organic revenue down by 5.4% at IPG

Despite stumbling compared to the previous quarter, the company anticipates positive growth before the year is out.

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Streaming the big winner in Canadian Super Bowl ratings

Bell and DAZN reported big growth in digital audiences, while YouTube data showed Canadians actively sought out U.S. ads.

The Good Doctor - Season 3

The Good Doctor tops national ratings again: Numeris

The medical drama series brought in an average minute audience of 2.26 million viewers

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Bell Media pulls sports format off of three TSN radio stations

Following weeks of job cuts, stations in Vancouver and Winnipeg will move to new formats on Friday, with 1150 Hamilton already transitioned to a new BNN Bloomberg affiliate.

AMNET

Torstar hires adtech veteran to lead innovation

Hisham Ghostine says the audience data the publisher has will help develop ad products that will be “the difference maker” in a cookieless world.