Young black family embracing outdoors and smiling at camera

Mom and dad are keeping it real on Twitter during lockdown

A look at Canadian parents’ growing Tweet activity, and how they interact with brands

Sponsored

Homepage_Image_V3

Canada’s four big broadcasters get behind HireBIPOC initiative

Network execs say this could be a step toward ensuring more diversity onscreen – which is also a win for brands.

Ikea

Categories slowly return to radio; hotels and furniture show promise

Data from NLogic shows that rebounds haven’t been as clear-cut as on TV.

digital

AcuityAds rolls out automated planning platform

The goal of Illumin is to allow the process from audience planning to execution to unfold in a very short amount of time.

Amazon

New study reveals Canadians like digital for deals, TV for influence

New research from IMI shows that as ecommerce increases, new expectations are emerging around ads.

mervin-ruth

CBC appoints new regional managing directors

The two positions will focus on the creation and development of programming for local TV and radio.

Retro TV

Which categories invested most in TV during lockdown?

The retail category looks a lot different than it used to.

rogers

ICYMI: Pinterest, Rogers Sports & Media make new commitments to social justice

Plus, Global adds new specials and a unique new comedy.

laPressePlus

La Presse takes another big step toward a post-cookie world

A partnership with European data firm Mediarithmics will allow the company to build better profiles of its users.

joshua-hoehne-rvCnQeldxys-unsplash

Has the pandemic made older Canadians more tech-savvy?

More are engaging in social media, as well as ecommerce, which is predicted to take in $59 billion in ad spend this year.

SoccerShutterstock

DAZN brings Canadian sales operations internal

An uptick in Canadian brand deals have led the streamer to rely more on dedicated in-house talent for the market.

Headphones

COVID slowed Canada’s podcasting growth slightly: study

While the market remains strong, there are some gaps in Canada, such as for Francophone listeners.