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Programmatic forum: Quantcast’s guide to life after third-party cookies

Understanding the challenges and leading the charge on new solutions for marketers in a cookieless world.

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Spotted! Cineplex brings the movie experience to balconies

While the pandemic has exacerbated VOD trends, the theatre exhibition company wanted to remind Canadians of the magic of a movie experiences.

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Matterkind and GumGum join forces on exclusive new ad unit

The format will frame mobile screens and allow users to swipe between multiple offerings.

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New Corus partnership allows for integrations in Fortnite, Call of Duty

The agreement with adtech network Playwire will also allow for esports sponsorships and influencer work.

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Bell Media adds linear attribution to SAM buying system

The change will allow SAM to become a broader 360-degree tool.

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America’s Got Talent tops the charts: Numeris

The summertime lull continues, but AGT managed to grow its national audience.

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Smart speakers are growing, but not a staple

While COVID-19-induced lockdowns have caused some uptick in usage, ownership rates might not reach those of tablets and other tech.

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CTV locks in fall schedule

In addition to new pick ups such as B Positive and Supermarket Sweep, the network confirmed that Jann‘s sophomore season will debut this fall.

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Corus unveils Global, specialty pickups

Despite filming restrictions and cancellations, several new and returning dramas have found a place on the schedule.

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Rogers Sports & Media explains its sporty shift

One new original series will come to Citytv this fall, but the media giant’s primary focus is on monetizing its audience of sports fans.

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Global ad spend is down, but it could be worse

Globally, OOH is expected to fall by 25% this year – but it will rebound somewhat next year.

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Finance, auto categories explode on Toronto radio: Media Monitors

Non-government advertisers are almost back to pre-COVID levels.

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Broadcasters join forces on advanced audience segments

The new initiative will allow advertisers to plan targeted campaigns with granular segments that translate across every broadcaster.

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National Post overhauls website

One of the advantages for advertisers is a rebuilt data pipeline, allowing for increased first-party data for better targeting.

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2020 Agency of the Year deadline nearing

The first “intent to enter” phase of the competition – which includes some criteria tweaks this year – ends on Friday, June 26.

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People Moves: Juliet adds to performance media, Daily Hive gets new EIC

Plus, Radio-Canada welcomes a new radio director.