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Why Astral is feeling optimistic about its new digital face in Vancouver

Located in the heart of downtown Vancouver, the new board comes just as businesses are starting to open back up.

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Kruger uses “Rolling it Forward” message to expand on NHL partnership

The CPG giant didn’t initially have a paid media campaign for its NHL sponsorship this year, but now it’s seized the opportunity.

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Quebecor’s new tool creates synchronization for digital and TV

QiD will allow for ads to coordinate between linear television and online channels instantaneously, without the previous lag.

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Canadians may become more tech-minded even after lockdown

The group behind CES finds that, as Canadians get more used to video chats and SVOD content, their new habits might not be temporary.

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Despite revenue declines, Yellow Pages is confident about weathering COVID

The classifieds company has seen a steady decline in advertising revenue for several years, but CEO David Eckert says it is well-positioned to rebound from the crisis.

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How COVID layoffs could exacerbate agencies’ talent crunch

Agency leaders discuss how these layoffs feel different than previous ones, and what kind of models they see for the future.

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With ad demand dwindling, could freemium be the future?

Spotify was largely unscathed in Q2 thanks to a stream of income outside of advertising. Experts discuss how the model could work in other contexts.

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Global’s Survivor takes it: Numeris

The Masked Singer, which aired at the exact same time on CTV, came in a close second.

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Home and hardware retailers’ radio buys increase by 650%

Meanwhile, federal and provincial governments boosted their buys once again.

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Is traffic near billboards increasing again?

There’s a potential rebound in traffic for large format, but data is still well below benchmarks.

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Why Stingray is giving away $15 million in local advertising

SVP of revenue Scott Broderick says its advertising program comes with no strings attached and is a gesture of good faith to help advertisers in the long run.

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MediaCom’s global CEO to step down

Stephen Allan has been with the agency since his teens, long before it was a part of WPP and GroupM.

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What the ISBA’s programmatic study means for Canada

The ACA’s Chris Williams breaks down the numbers in the new U.K. study, which contains some confounding figures.

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Pinterest looks to seize on increase in ecommerce activity

A new integration with Shopify will allow merchants to upload their catalogues through Shopify, expanding Pinterest’s advertiser base to smaller brands.