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IGA and Ricardo are starting home ec classes for grown-ups

The grocer is leveraging the media platform to address an emerging deficit in basic food management skills.

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Dentsu launches new offering for gaming

The services are meant not just to provide in-game ads and esports activations, but game and IP development that will resonate with the broader gaming culture.

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How Canada’s broadcasters are honouring truth and reconciliation

Producers and programmers discuss pulling together projects such as the multi-network special National Day for Truth and Reconciliation in time for Sept. 30.

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What SJC has planned for the new Canadian Business

EIC Charlotte Herrold talks about a relaunch that will bring more focus on the “innovation economy,” along with new sections and advertising opportunities.

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Sportsnet unveils new radio lineup

Airing in Toronto and available on-demand nationally, the lineup is focused on individual teams and being responsive to what’s happening in sports.

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CMDC begins a new push to champion local media

A World News Day campaign is step one in the organization’s efforts to lead conversations about investing in trusted outlets.

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Ads, brand safety and shopability get the spotlight from TikTok

The company’s first virtual business event aimed to show advertisers it has the tools and partnerships they expect from a social platform.

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Spotify launches a campaign to attract advertisers

The platform is backing up the campaign’s claim that its listeners are highly immersed with research diving into their engagement levels.

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TVA’s Masked Singer adaptation tops the ratings: Numeris

Three French shows out-performed the Emmys and the America’s Got Talent finale.

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NLogic launches its real-time TV ad measurement platform

Adgile’s Catalyst platform will now allow Canadian advertisers to attribute traditional ads and brand integrations to business outcomes.

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Gamers are gaming and streaming more often

Samsung analyzed the behaviour and content preferences of the 1.5 million users that use its smart TVs for video games.

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Spotted! OLG’s dreams are big enough to crush a car

Lottery spending hits the street to show people across Ontario just how big the next Lotto Max jackpot is.

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Metrolinx buys big in Toronto: Media Monitors

Automakers also made their presence known on the airwaves in both Toronto and Montreal.

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CIBC takes on sponsorship of the Montreal Canadiens

The bank gets placement on helmets and centre ice as part of the new multi-year deal.