image001

Now and Georgia Straight get programmatic boost

The alternate media company still hasn’t been immune to current problems in Canadian media, but its programmatic revenue grew nearly 400% in April.

Alex-Panousis-CEOCaratCanada

ICYMI: Alex Panousis joins NABS national board

Plus, Pinterest ups its functions for boards and Twitter asks users to re-consider their language.

QUB_musique_interfaces

Why Quebecor sped up its music streamer launch during COVID

The company doesn’t see ads in the streamer’s future anytime soon, but is hoping its local-focused offering will attract paid subscribers.

bellMediaOffice

First quarter ad revenue down at BCE, churn on sports channels minimal

“Let’s be honest, Q2 is going to be a difficult quarter,” says CFO Glen LeBlanc, looking at an overall softer ad market and a TV schedule without live sports.

strongertogether_pr_image_a-623x350

Stronger Together is indeed the strongest: Numeris

The concert special broke records for non-sports programming in Canada.

starMediaGroup

Print ad revenue for Daily Brands drops 45% at Torstar

Revenues took a pounding across every segment, although digital subscribers were boosted.

kon-karampelas-WRNPKfPwN9I-unsplash

TikTok experiments further with shopping

Could demand for the feature – and TikTok activity from older generations – take off in Canada?

Michael I

New IPG brand subsumes Cadreon

The new unit, Matterkind, will focus on buying through a “channel-less” approach, optimizing through audience data instead.

SpotifyDWeekly

How Spotify’s first quarter during the pandemic fared

Advertising, particularly programmatic, was hit hard, but the company says its freemium model is a big benefit.

nordwood-themes-q8U1YgBaRQk-unsplash

Could COVID slow smartphone sales, but increase data speeds?

For the first time, Deloitte has altered some of its TMT predictions mid-year. Here are the ones that will affect media.

radioShutterstock

Auto ads up on radio, financial services decrease: Media Monitors

As provincial governments gradually decrease their buys, some categories are ramping up while others continue to shrink.

PrintDigitalNews

Study shows newspaper brands reaching fewer Canadians

Most readers consume their content across multiple platforms, but overall reach is declining very gradually.

unnamed

Inside TD’s homebound sponsorship play

Big in-person events are out. Here’s how TD’s evaluating sponsorships going forward.

The-Rookie-623x350

TV viewing in lockdown: What to do about weekends?

Viewers aren’t going out on Saturday nights anymore – how can brands capitalize?