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DTC brands find success in TV: study

Four-year study shows that DTC brands continue to reap traffic-driving benefits of TV even when not on the air.

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Molson and Sportsnet to broadcast HNIC in seven languages

The official beer of the NHL builds on its community-focused approach to sponsorship by bringing hockey to a bigger audience.

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StackAdapt adds programmatic audio to the platform

With over half of Canadians tuning in, the DSP layers podcasts, streaming music and digital radio into the programmatic media mix.

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GroupM names first global president of commerce

Andrew Ruegger has been tasked with scaling the agency’s commerce-focused products and services for clients.

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Grey’s Anatomy regains its top TV spot: Numeris

Medical dramas maintain healthy viewership, and NHL hockey’s popularity persists.

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Torstar acquires rights for Cineplex Magazine

The publisher adds the entertainment publication to its recent list of strategic print acquisitions.

Bell Media-Bell Media Unveils its Brand-New Online Viewing Desti

Bell’s French-language platform Noovo goes live

The new digital hub for French-language content is at the heart of the company’s expansion strategy.

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Mediatonik adds pubs for kids and seniors to its roster

A deal with Bayard gives the rep house access to Good Times, Bel Age and the Owlkids family of magazines.

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Reddit opens an office in Canada

The platform provides media buyers in Canada with unduplicated reach and a highly-engaged user base.

Dove Men-Care-Dove Men-Care and the Toronto Raptors join forces

Dove Men+Care and the Raptors bond over basketball

The brand continues to champion modern fatherhood by expanding on a partnership that does well with families.

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QSRs, food and beverage hungry for more radio play: Media Monitors

Restaurants and grocers upped their play counts in Toronto, while government stayed on top in Montreal.

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Hello? Brands? Are you listening?

After a year of upheaval, Wavemaker’s Karen Vera uses the agency’s social listening tool to find four ways brands should be showing up.

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Facebook announces program to support Canadian news industry

News Media Canada president says the program is Facebook’s way to avoid paying for news content.

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Spotted! McCormick Canada shines a light on its brands

The light show finalizes the “My Home is Canada” campaign featuring the Club House, Billy Bee and French’s brands.