How does your Facebook News Feed work?

A new video series ‘Let Me Explain’ has the answers

Sponsored

AOYairplane

Here are the 2021 Media Agency of the Year judges

Jurors for the Media, Digital, PR and Design AOY awards have been announced, with the winners to be announced on November 10.

pexels-cottonbro-4009409

Less than half of households will use pay TV next year

A report from eMarketer also predicts digital video, streaming audio and social media will continue to take up more of Canadians’ time.

EIUM2

Prime Video teams with Eat It Up Media to promote new series

To promote the release of Nine Perfect Strangers, branded trucks are delivering wellness smoothies across Toronto, Montreal, and Vancouver.

audio headphones

Rogers’ Frequency Podcast Network unveils fall slate

The company is offering ad opps within nine new podcasts that are designed to appeal to a wide range of audiences.

pasted image 0

Kabo Fresh Dog Food partners with BuzzFeed for content campaign

The month-long brand awareness campaign is designed to reach seven million dog parents across the country.

wavemaekr

Wavemaker names precision marketing, investment VPs

Tracey Weinrib joins from the agency’s Sydney office, while Chimi Nwagbara makes the jump from Mediacom.

pexels-nana-dua-3586249

ICYMI: Apple creates its own partner program

Plus, Walmart’s own DSP is coming and Fire & Flower to purchase another media platform.

groupeparkals

Alouettes sign Groupe Park Avenue as a sponsor

The dealership network’s first professional sports partnership will kick off with a season ticket campaign.

pexels-keira-burton-6146929

Young and BIPOC Canadians more likely to be heavy mobile internet users

Vividata’s spring data also shows which apps and activities are most popular among those on their phones the most.

TorontoStar1

People Moves: Toronto Star adds four to leadership team

Plus, PR firm Zeno is growing its paid media team and Wavemaker makes another North American leadership appointment.

bahall

Cossette Media makes a trio of senior appointments

New VPs in business leadership, performance and digital aim to help prepare clients for emerging needs.

privateeyes

Private Eyes gets back on top: Numeris

Meanwhile, reality TV continues to be a strong performer for summer viewers.

field

How a changing climate could disrupt media buying

From threatening Sunday afternoon football to creating a premium for weather content, experts say global warming will transform planning as we know it.

Rusli-image

Publicis names David Rusli chief strategy and data officer

The agency has combined its data and strategy capabilities as one business function to take a more human view on analytics.

pexels-cottonbro-5081930

TikTok, Instagram make their platforms more shoppable

Shopify is piloting integrations with TikTok while Instagram brings ads to its shopping interface.