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Here are the 2021 Media Agency of the Year judges
Jurors for the Media, Digital, PR and Design AOY awards have been announced, with the winners to be announced on November 10.
Less than half of households will use pay TV next year
A report from eMarketer also predicts digital video, streaming audio and social media will continue to take up more of Canadians’ time.
Prime Video teams with Eat It Up Media to promote new series
To promote the release of Nine Perfect Strangers, branded trucks are delivering wellness smoothies across Toronto, Montreal, and Vancouver.
Rogers’ Frequency Podcast Network unveils fall slate
The company is offering ad opps within nine new podcasts that are designed to appeal to a wide range of audiences.
Kabo Fresh Dog Food partners with BuzzFeed for content campaign
The month-long brand awareness campaign is designed to reach seven million dog parents across the country.
Wavemaker names precision marketing, investment VPs
Tracey Weinrib joins from the agency’s Sydney office, while Chimi Nwagbara makes the jump from Mediacom.
ICYMI: Apple creates its own partner program
Plus, Walmart’s own DSP is coming and Fire & Flower to purchase another media platform.
Alouettes sign Groupe Park Avenue as a sponsor
The dealership network’s first professional sports partnership will kick off with a season ticket campaign.
Young and BIPOC Canadians more likely to be heavy mobile internet users
Vividata’s spring data also shows which apps and activities are most popular among those on their phones the most.
People Moves: Toronto Star adds four to leadership team
Plus, PR firm Zeno is growing its paid media team and Wavemaker makes another North American leadership appointment.
Cossette Media makes a trio of senior appointments
New VPs in business leadership, performance and digital aim to help prepare clients for emerging needs.
Private Eyes gets back on top: Numeris
Meanwhile, reality TV continues to be a strong performer for summer viewers.
How a changing climate could disrupt media buying
From threatening Sunday afternoon football to creating a premium for weather content, experts say global warming will transform planning as we know it.
Publicis names David Rusli chief strategy and data officer
The agency has combined its data and strategy capabilities as one business function to take a more human view on analytics.
TikTok, Instagram make their platforms more shoppable
Shopify is piloting integrations with TikTok while Instagram brings ads to its shopping interface.
