Now and Georgia Straight get programmatic boost
The alternate media company still hasn’t been immune to current problems in Canadian media, but its programmatic revenue grew nearly 400% in April.
ICYMI: Alex Panousis joins NABS national board
Plus, Pinterest ups its functions for boards and Twitter asks users to re-consider their language.
Why Quebecor sped up its music streamer launch during COVID
The company doesn’t see ads in the streamer’s future anytime soon, but is hoping its local-focused offering will attract paid subscribers.
First quarter ad revenue down at BCE, churn on sports channels minimal
“Let’s be honest, Q2 is going to be a difficult quarter,” says CFO Glen LeBlanc, looking at an overall softer ad market and a TV schedule without live sports.
Which media agencies have the best vitality and structure?
Some agencies in RECMA’s latest report boast high pitch success, but score lower on resources – while others are the opposite.
Stronger Together is indeed the strongest: Numeris
The concert special broke records for non-sports programming in Canada.
Print ad revenue for Daily Brands drops 45% at Torstar
Revenues took a pounding across every segment, although digital subscribers were boosted.
TikTok experiments further with shopping
Could demand for the feature – and TikTok activity from older generations – take off in Canada?
New IPG brand subsumes Cadreon
The new unit, Matterkind, will focus on buying through a “channel-less” approach, optimizing through audience data instead.
How Spotify’s first quarter during the pandemic fared
Advertising, particularly programmatic, was hit hard, but the company says its freemium model is a big benefit.
Could COVID slow smartphone sales, but increase data speeds?
For the first time, Deloitte has altered some of its TMT predictions mid-year. Here are the ones that will affect media.
Auto ads up on radio, financial services decrease: Media Monitors
As provincial governments gradually decrease their buys, some categories are ramping up while others continue to shrink.
Study shows newspaper brands reaching fewer Canadians
Most readers consume their content across multiple platforms, but overall reach is declining very gradually.
Inside TD’s homebound sponsorship play
Big in-person events are out. Here’s how TD’s evaluating sponsorships going forward.
TV viewing in lockdown: What to do about weekends?
Viewers aren’t going out on Saturday nights anymore – how can brands capitalize?
