The Globe and Mail newspaper is only one of the company’s outlets, which also include
podcast The Decibel and its partners in Globe Alliance, a collective group of sites including The Wall Street Journal, Reuters, Fast Company and The Guardian, giving campaigns expansive reach and scale.

The Globe and Mail: The quality of conversation

Optimizing client campaigns using the nimbleness of programmatic

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Mediacom chews on challenges for Excel spot

In what is the brand’s largest investment in a single spot in recent years, Mediacom has had to experiment and pivot to make the media activation work.

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People Moves: Courtemanche joins Wildbrain board

Plus, Broadsign announces promotions.

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Alcohol ad spending is on the rise: report

As online availability increases and hospitality lockdown closures persist, alcohol brands have been shifted more and more to digital media tactics.

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Cafeyn is launching in Canada in partnership with Telus

Telus is the first telecom provider in Canada to offer access to the online magazine platform’s premium titles.

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The Junos secure record-setting sponsors

Six first-time sponsors join for the event’s 50th anniversary.

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PHD and Touche stand out at FOMG Awards

The Omnicom agencies won accolades for Scotiabank, Volkswagon and Can-Am On-Road media activations.

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Reitmans adds diversity to its media mix

Connected TV, ethnic TV, radio, digital and social media add depth to the brand’s new campaign.

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ICYMI: Google expands automation and measurement access

Plus, Smithsonian Channel debuts a travel-focused series, Indiegraf expands into the U.S. and the coops de l’information launches a new subscription campaign.

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Upfronts ’21: Family Law, Departure renewed at Global

The scripted dramas have been renewed for second and third seasons, respectively, as part of Corus’ 2021/22 slate.

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President’s Choice is making a big TikTok play

In one of the brand’s biggest partnerships to date, it is betting on the platform to spread the word about its on-trend Yuzu products.

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Spotted! Pattison and Silk turn billboards into beehives

A pilot project aims to facilitate research about pollinators, while also supporting the plant-based brand’s sustainability goals.

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9-1-1 dials into the top spot: Numeris

CTV programming was also strong, with The Rookie and The Masked Singer hitting most markets.

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The first steps for Facebook’s journalism project in Canada

The News Innovation Test tries to address publisher compensation for linking to news not already on Facebook.

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ICA launches initiative for responsible media investment

ICA PRIME is positioned to drive knowledge and understanding of diverse and local media.