Ray Agency acquires Halifax-based MediaBonnet
The move represents significant growth for the agency’s Nova Scotia operations.
People Moves: DAC names new Montreal head
Plus, Bell Media hires former Snap exec as agency lead.
CBC goes to court to keep Gem paid subscriber numbers private
The move follows an August order from the Information Commissioner of Canada to disclose the figure.
Introducing the 2025 Media Innovation Awards shortlist
Winners will be announced at a gala affair on November 26.
Toyota edges out VW in radio ad ranking: AdEase
The carmaker logged a notable increase in volume for its ad for the Tacoma 4×4 Tactical.
Federal government should spend ad dollars on Canadian media: survey
In the Ipsos survey for the Toronto Star, 83% of respondents support the idea of a ‘buy Canadian’ mandate.
AI will power Canadians’ holiday shopping this year: Google
The company is also launching the Apparel Try On tool in Canada to boost its offering for retailers.
Industry News: CBC expands FAST portfolio
Plus, X is introducing a marketplace where top-tier premium subscribers can request or buy inactive usernames.
Behind the Buy: Stonefire turns naan into a collectible item in Mario Kart
The brand has released an unofficial track for the popular video game, in which players can collect naan as part of the race action.
Industry News: Spotify enters the FAST space
Plus, Pinterest introduces new controls over AI-generated content in users’ feeds.
Coinbase launches first campaign in Canada
The campaign comes on the heels of sports sponsorship agreements the brand has inked in this country.
The global digital trends brands need to know about
The Digital 2026 report crunched the numbers from a number of global data partners.
Canadian Club teams up with Canada Soccer and CPL
The three-year partnership comes as the men’s national team gets set to play in the 2026 World Cup.
Ad Standards introduces Code for Responsible Gaming Advertising
The initiative was developed by the Canadian Gaming Association in partnership with the industry.
Industry News: ICA relaunches initiative to boost Canadian media
Plus, WestJet extends its partnership with the Blue Jays, and Horizon Media Canada lends support to a charity hockey game.
