As the world re-opens, residential screens create a timely OOH alternative for brands
Vertical Impression’s study finds residential elevator traffic is at 91% of pre-pandemic volume and going up
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Cineplex-Cineworld deal falls apart, legal battle underway
Cineworld said it is pulling the plug on the deal because Cineplex breached agreement terms, while Cineplex said the allegations represent “buyer’s remorse.”
ICYMI: Broadsign lends media, Toronto Ultra inks sponsor deal
Plus, Twitter asks you to read before you Retweet, and Toronto’s Call of Duty franchise gets a new sponsor.
What Canadians are getting out of TV (and what they want)
Staying informed is important, according to a study by ThinkTV and Ipsos, but what Canadians really want is to relax and feel positive.
What does brand safety look like in 2020?
News is controversial, uncomfortable and oftentimes grim – which is why GroupM has updated its brand safety playbook to address how to buy around it.
Twitter prepares for its return to live sports in Canada
A new feature will allow simulcast commentary from celebrity and media partners.
Blog: When tourism restarts, how can media adjust to new needs?
The ACA’s Chris Williams on how improving marketing tools for local businesses can go a long way in rebuilding the economy.
What’s satiating sports fans needs during the pandemic?
Subscriptions to paid services have declined by 57% last fall, according to the MTM, and e-sports are only appealing to 10% of sports fans.
New Novus unit puts the focus on local
The specialty shop will allow Canadian clients to buy U.S. media on a local level, while U.S. clients will be assisted in navigating Canadian local media.
Rogers moves account to WPP, Mindshare takes media
The new unit, Theo, is designed for more efficiency as all aspects of the communication strategy work under one roof.
IGTV revving up to chase mobile ad dollars
Canadian buyers and content agencies see value in the proposition, which will see ads placed between a preview and a longer video.
Stingray looks to further monetize its music services
Sales representation is the latest piece in Stingray’s plan to build an ad-supported multi-platform ecosystem.
Transplant takes it again: Numeris
Summer favourites America’s Got Talent and World of Dance also performed well.
OOH traffic is increasing, but how does that translate to buying?
Buys are picking up on a regional level, and some newcomers are dipping their toes into OOH.
Colette Watson to depart Rogers Sports & Media
Julie Adam will expand her role to include broadcast, filling the gap left by Watson.
Datonics launches new Canadian data segments
Data is classified into various archetypes based on life stage, B2B, beahvioural and purchase data.
