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Quantcast shares global best practices on prepping for the challenges and brand opportunities in a cookieless world.
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Broadsign, Verizon expand partnership
Verizon has expressed an increasing interest in DOOH opportunities, despite the medium’s struggles this year.
Teachers out-spend Ontario gov on radio in Toronto: Media Monitors
Meanwhile, auto sectors and QSRs saw big boosts, while finance slipped.
Sportsnet and EA Sports team up on branded content series
It’s the first time EA Sports has worked with the network in an effort to promote its new game.
Programmatic spend recovering, but some brands still shying away
Some of the biggest spenders are in education, entertainment, professional services, tech, home furnishings and finance.
Why Facebook is warning developers about iOS 14′s new features
New privacy options mean advertisers could be more limited in how they target via Facebook Audience Network.
What are the new long-term media habits of COVID?
Video is a big winner, while podcasts and esports continue to attract a niche audience.
ICYMI: TikTok’s CEO steps down, Google gets philanthropic
Plus, Discovery sets its fall slate.
M32 adds insights platform to its publisher offering
The new tool aims to help publishers determine rates and be more programmatic-savvy.
As VPN usage surges, will Canadian advertisers lose out?
Canadian YouTube viewers aren’t always viewing local ads, and U.S. advertisers are sometimes wasting dollars on non-U.S. viewers.
Creative fares better than media in Q2 for WPP
A 15.1% drop puts the holding co. somewhere in the middle when it comes to performance among the major networks.
TV is dominant for news in the time of COVID: study
Francophones also saw a noted surge in specialty news channel consumption.
CAB releases additional details on the dire situation of broadcasting
Beyond a possible 50 private stations closing this year, another 100 to 150 could close next year without assistance.
What radio categories have come back in Montreal?
Government and unions have given radio a boost, but some categories – like restaurants and night clubs – are largely absent.
Up to 50 radio stations could close this year: CAB
The association has applied to the CRTC for regulatory relief, but that is still under review.
Hivestack appoints Nikki Hawke as first CMO
The acceleration of programmatic OOH buying means the digital exchange needed to amp up its marketing efforts, and it’s hired a veteran strategist to do just that.
