How the TikTok drama in the U.S. might be good for Canadian creators

Intervention by President Trump brought the social platform back online after a 12-hour blackout.

Spotted! Liquid I.V. erects Hydration Lodge to reach festival-goers

The Unilever brand has leveraged other Canadian festivals to highlight the importance of hydration.

Media news: Rev TV to start airing NASCAR in Canada

Meanwhile, Bell is bringing more live sports to Crave by bundling it with TSN.

US Supreme Court upholds TikTok ban

Unless Bytedance sells the platform, the app will go dark on Jan. 19.

Oreo partners with the NHLPA

The deal includes a digital campaign supported by social media ads, player stories and videos across multi-social channels.

WARC forecasts 10% increase in global ad spend this year

The company’s latest report highlights trends in media planning and advertising investments.

Kayak predicts the next five years of travel trends

Emerging trends include wellness travel, virtual reality-bending experiences and city-jumping adventures.

Magnite names a new VP and managing director

In her new role, Cassidy Coles will look to increase adoption of the company’s product suite.

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SJC Media and Optable launch audience targeting platform

Audience+ uses first-party data, custom segments and proprietary clean room technology.

Bluesky set to launch photo-sharing app as its popularity soars

Flashes will have a similar user interface to Instagram but with different features.

The Brick remains at the top of the TV ad market

Over the past two weeks, the retailer has ranked as the most active advertiser in the AdEase rankings.

Publicis Media Canada makes three strategic appointments

Among the appointments, Veronik L’Heureux, formerly president of Spark Foundry Canada, is now CEO of Starcom.

Media Moves: CBC expands local news coverage

In the meantime, Meta is cleaning the house by laying off low-performers.

Coors shows it has a case of the Mondays

To help people recover from the Big Game, the beer brand is selling cases of Mondays

Industry News: Media Pulse to run Gusto TV’s Canadian ad sales

Meanwhile, Magnite has been selected as FIFA+’s global programmatic provider in different countries, including Canada.