How ad spend allocation could shift during (and post) COVID-19
Will OOH slump? Will digital surge? Investment experts from GroupM and Dentsu say it’s not so simple.
The Good Doctor grows its audience: Numeris
Medical dramas were on top, with Grey’s closely following The Good Doctor.
MiC Roundtable: Impact beyond investment
As the industry braces for even more changes – from cookies to privacy regulation – how are marketers adapting, and how are they leaning on their agencies?
How blacklisting ‘coronavirus’ could affect programmatic
The term “coronavirus” has become the second-most blacklisted programmatic term for advertisers, according to Integral Ad Sciences.
How biddable inventory matches up with ad spend (study)
MiQ’s latest study looks at availability of inventory and spend across video, display and audio programmatic.
Torstar revamps Save.ca to chase bottom-funnel activity
The company says it has national advertisers down, but it’s trying to focus more on local elements.
Tims takes Toronto and Montreal: Media Monitors
The QSR also says it’s leaning into radio and digital to get the message out regarding changes to its Roll Up The Rim promotion.
How Canada fared in WARC’s Media 100
Touché! founder Alain Desormiers reflects on his agency’s success on the list and his hopes for awards shows in the wake of COVID-19.
MiC Roundtable: What’s happening with influencer investment?
As the focus hones on what’s new and now in investment, the spotlight shines on influencers – and how agencies are handling them in the new decade.
First Choice Haircutters ups its sponsorship spend with Big Brother Canada
In what the brand describes as its largest integration effort to date, it will have a physical presence in the reality show house while also sponsoring closed-captioning and 30-second broadcast spots.
Wavemaker’s three recent promotions signal change
CEO Kristie Painting says the promotions of Derek Bhopalsingh, Cory Chisholm and Andy Braunston are part of Wavemaker’s efforts to be an “agency of the future” and focus on strategy-first.
Captain Morgan kicks off new Canadian soccer sponsorship
The brand has expanded its MLS partnership to Canada in an effort to tap into buzz around the growing game.
Inside 1-800-GOT-JUNK’s latest TV integration
The homegrown Canadian brand attached itself to the revival season of Extreme Makeover: Home Edition to extend its feel-good brand image.
Torstar goes north to test new local digital operation
North Bay is the test market for an innovative Torstar Local news and information site.
Stingray goes for the trifecta of music, radio and podcasts
Stingray has acquired a 30% stake in Canadian podcast operation The Podcast Exchange.
- Many brands are still spending on media. Here’s how they’re changing it up
- As media layoffs continue, Canadian government appoints new board
- Ad recession imminent, but CPG could stay strong: report
- How Canadians are spending their isolation time online
- COVID-19 likely to hit agency results, say IPG and Publicis
