Mediacom chews on challenges for Excel spot
In what is the brand’s largest investment in a single spot in recent years, Mediacom has had to experiment and pivot to make the media activation work.
People Moves: Courtemanche joins Wildbrain board
Plus, Broadsign announces promotions.
Alcohol ad spending is on the rise: report
As online availability increases and hospitality lockdown closures persist, alcohol brands have been shifted more and more to digital media tactics.
Cafeyn is launching in Canada in partnership with Telus
Telus is the first telecom provider in Canada to offer access to the online magazine platform’s premium titles.
The Junos secure record-setting sponsors
Six first-time sponsors join for the event’s 50th anniversary.
PHD and Touche stand out at FOMG Awards
The Omnicom agencies won accolades for Scotiabank, Volkswagon and Can-Am On-Road media activations.
Reitmans adds diversity to its media mix
Connected TV, ethnic TV, radio, digital and social media add depth to the brand’s new campaign.
ICYMI: Google expands automation and measurement access
Plus, Smithsonian Channel debuts a travel-focused series, Indiegraf expands into the U.S. and the coops de l’information launches a new subscription campaign.
Upfronts ’21: Family Law, Departure renewed at Global
The scripted dramas have been renewed for second and third seasons, respectively, as part of Corus’ 2021/22 slate.
P&G taps Fuel Digital to reach young Quebec families
A new digital campaign for the Pampers brand commands 100% SOV for first trimester newborns on Mamanpourlavie.com.
President’s Choice is making a big TikTok play
In one of the brand’s biggest partnerships to date, it is betting on the platform to spread the word about its on-trend Yuzu products.
Spotted! Pattison and Silk turn billboards into beehives
A pilot project aims to facilitate research about pollinators, while also supporting the plant-based brand’s sustainability goals.
9-1-1 dials into the top spot: Numeris
CTV programming was also strong, with The Rookie and The Masked Singer hitting most markets.
The first steps for Facebook’s journalism project in Canada
The News Innovation Test tries to address publisher compensation for linking to news not already on Facebook.
ICA launches initiative for responsible media investment
ICA PRIME is positioned to drive knowledge and understanding of diverse and local media.
- Dentsu Canada taps Breton and Hart for client-centric roles
- Reddit kicks off first campaign in a Canadian media strategy
- Canada to recoup its 2020 ad spend decline, and then some: report
- SkipTheDishes uses in-game integration to improve the playoff viewing experience
- Quantcast: Building the future of Programmatic
