How Coke is bringing the magic of its Christmas campaign to Canada
A mix of new platforms and classic TV spots aim to combine reach with interactivity and frequency.
Eight sponsors sign on for Torstar’s BlackNorth podcast
More brand partners are still to come for “Between Us with Wes Hall,” which is supporting a media equity initiative.
CAA buys the top in Toronto: Media Monitors
The association began a new radio push in a big way last week.
IG launches CBC series to show the impact of community support
“The Dream Team” features entrepreneurs across Canada getting financial advice in pursuit of their goals.
Air Miles hits up morning shows to spark travel excitement
Media Experts worked out integrations with Corus, Rogers and TVA to promote the return of a popular contest.
Rogers will not appeal ruling in favour of chair
A brief statement from the company said it would not contest Friday’s decision validating Edward Rogers’ recent activities.
Dentsu to ‘complement’ WPP’s Coca-Cola win
WPP will create a bespoke creative and media unit to handle the assignment, but Dentsu will partner on media in some markets.
Twitter Canada hires new head of marketing
Rogers Sports & Media vet Jennifer Bairos Hofer takes over full duties for the social network.
Dentsu Media hires first chief digital officer
Maura Hanley takes on the newly created, group-wide role.
Vision7′s agencies are now part of Plus Company
Combined with We Are Social and Fuseproject, the new Quebec-based entity has 3,000 people in 12 countries.
ICYMI: Spark Foundry links up with the DMZ
Plus, IAS gets Facebook accreditation and TheScore’s acquisition closes.
BCE recovery continues on back of ad growth
While the fourth wave hampered radio and OOH, the return of regularity to TV schedules has the company tracking ahead of 2019.
The demographic time bomb no one is talking about
Mediacom’s Kieran Miles sounds the alarm about the fact that, if you sell to young adults, business is about to get rough.
How agencies are retaining (and attracting) new talent
Improving the industry’s visibility, helping staff find their strengths and being proactive about a healthy culture are among the priorities for executives.
