As the world re-opens, residential screens create a timely OOH alternative for brands

Vertical Impression’s study finds residential elevator traffic is at 91% of pre-pandemic volume and going up

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Cineplex-Cineworld deal falls apart, legal battle underway

Cineworld said it is pulling the plug on the deal because Cineplex breached agreement terms, while Cineplex said the allegations represent “buyer’s remorse.”

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ICYMI: Broadsign lends media, Toronto Ultra inks sponsor deal

Plus, Twitter asks you to read before you Retweet, and Toronto’s Call of Duty franchise gets a new sponsor.

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What Canadians are getting out of TV (and what they want)

Staying informed is important, according to a study by ThinkTV and Ipsos, but what Canadians really want is to relax and feel positive.

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What does brand safety look like in 2020?

News is controversial, uncomfortable and oftentimes grim – which is why GroupM has updated its brand safety playbook to address how to buy around it.

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Twitter prepares for its return to live sports in Canada

A new feature will allow simulcast commentary from celebrity and media partners.

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Blog: When tourism restarts, how can media adjust to new needs?

The ACA’s Chris Williams on how improving marketing tools for local businesses can go a long way in rebuilding the economy.

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What’s satiating sports fans needs during the pandemic?

Subscriptions to paid services have declined by 57% last fall, according to the MTM, and e-sports are only appealing to 10% of sports fans.

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New Novus unit puts the focus on local

The specialty shop will allow Canadian clients to buy U.S. media on a local level, while U.S. clients will be assisted in navigating Canadian local media.

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IGTV revving up to chase mobile ad dollars

Canadian buyers and content agencies see value in the proposition, which will see ads placed between a preview and a longer video.

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Stingray looks to further monetize its music services

Sales representation is the latest piece in Stingray’s plan to build an ad-supported multi-platform ecosystem.

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Transplant takes it again: Numeris

Summer favourites America’s Got Talent and World of Dance also performed well.

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OOH traffic is increasing, but how does that translate to buying?

Buys are picking up on a regional level, and some newcomers are dipping their toes into OOH.

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Colette Watson to depart Rogers Sports & Media

Julie Adam will expand her role to include broadcast, filling the gap left by Watson.

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Datonics launches new Canadian data segments

Data is classified into various archetypes based on life stage, B2B, beahvioural and purchase data.