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Programmatic Forum: CBC/Radio Canada’s trifecta – trust, reach and brand safety

CBC’s Contextual Intelligence is a big advancement on targetability and brand safety

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Are music streaming services benefitting from concert cancellations?

As it turns out, live events are a significant driver in music streaming. But memes and TikTok challenges also influence listeners.

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Novus launches new division focused on amplification

Novus Extra has the exclusive rights to sell the inventory for rideshare media service Octopus.

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Female teams, esports and other growth areas for sports fans

Vividata’s new sports study shows that loyalty and enthusiasm toward sports is on the rise, but there’s still space for growth.

Toronto Star

NordStar agrees to acquire Torstar at higher price

Following a second proposal, NordStar has upped its pledged payment to $0.72 per share.

AGT

AGT stays on top, but loses viewers: Numeris

Montreal and Edmonton grew overall as individual markets, while the Quebec Francophone TV scene was tepid.

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OOH traffic nearing pre-pandemic levels

Even with many people still working remotely, activity is within 10% of pre-COVID norms.

IDS

Chameleon expands into waiting rooms with IDS partnership

Advertisers can now reach healthcare consumers directly and track behaviours after exposure to messages.

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How one CPG giant used OOH tech to pivot after the initial outbreak

The OOH industry gathers to share its learnings from COVID, including one case study from Kinetic and Kruger.

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Auto explodes on Montreal radio: Media Monitors

Bedding, auto and finance categories are increasing their buys in both cities, marking the first week of significant lifts in Montreal all summer.

bigBrotherCanada

Big Brother Canada coming back for more

Series host Arisa Cox has also taken on a larger role as an executive producer, tasked with increasing BIPOC representation across the board.

Notice of appointment_Pascal Tanguay

Quebecor adds new sales leader

The sales and media vet will work to optimize revenue across Quebecor’s multiplatform network.

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DAX takes on Wondery podcast business in Canada

The network includes Business Wars and The Shrink Next Door.

Toronto Star

A second proposal emerges in potential Torstar sale

The offer is not a formal bid, and Torstar’s board continues to recommend that shareholders vote in favour of NordStar’s offer from May.