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Cottage Life Podcast and Off! partner for season two

The Blue Ant production teams up with Off! for the second year in a row with a new branded content offering.

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Real Canadian Superstore doubles down on diversity

In what is RCSS’s largest, most integrated media effort to day, the new campaign celebrates Canada’s varied national palette and the brand’s multicultural offering.

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What should Canada Day marketing look like in 2021?

What consumers feel is appropriate for brands, and the general sentiment that has been circulating in marketing departments.

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Elevent taps Lemmon as chief commercial officer

The sponsorship specialist is growing its footprint outside of Quebec to expand to Toronto, the U.S. and Europe.

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NHL taps into hockey fans’ conversations on Clubhouse

The audio app is one way the league has been using social to help develop the younger side of hockey’s fanbase.

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America’s Got Talent takes the top: Numeris

But an eclectic mix of programming rounded out the rest of the TV rankings for the week.

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Corus revenue up in Q3, with a slight year-to-date dip

The media company’s consolidated revenue was $403 million for the quarter, as TV ad revenue climbed 22% compared to last year’s pandemic-hit third quarter.

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Report paints a post-pandemic picture

Vividata’s latest report takes a look at how COVID-19 has impacted consumer behaviour, and how it may affect things moving forward.

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Spotify adds podcast adtech and targeting in Canada

The audio platform makes podcast ad placement more accessible by providing more data and insights.

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Radio’s big spenders are relatively unchanged: Media Monitors

However, QSRs, automakers and the Real Canadian Superstore reported stronger radio buys.

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NABS signs on as DESA partner

The charity joins the list of beneficiaries of the creative group, which builds donations into purchases of media-optimized creative.

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COMMB adds new membership category

The new programmatic/remarketer category includes a new PDOOH committee made up of association publishers, buyers and other members.

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Sportsnet announces Stanley Cup Final coverage

The Canadiens make the Stanley Cup final for the first time in 28 years.

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Barilla brings pasta lovers to Italy with expanded partnership plans

In an effort to stand out, the pasta brand layers partnerships with Flight Centre and Ruffino into its marketing mix.