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The Verdict: How did Taco Bell’s Snapchat buy impact store visits?

The platform helped the QSR look beyond brand lift and purchase intent as proof points for a social campaign.

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Toyota and Shoppers top the Media Monitors radio charts

There were bigger radio buys in Toronto, with the top-seven advertisers each purchasing more than 1,000 ads.

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A decade of seismic change: Netflix Canada turns 10

To mark the milestone, MiC sister publication Playback went back into the archives to chart some of the biggest stories involving the streaming giant.

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Apex Mobile Media opens more seamless in-game ad opps with partnership

Brands that work with the company can now reach gamers through in-game real estate, such as the background of a game.

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Wonderful Pistachios embarks on largest Canadian media spend

The brand is hoping to capitalize on the momentum of one of its fastest-growing lines.

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After eight years, Star Academie returns with 10 new sponsors

The series last aired in 2012, and during its heyday drew in millions of viewers.

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What’s different about Pinterest’s Story feature?

Pinterest is a very different platform from Instagram and Snapchat. Will Story Pins help it assimilate, or differentiate?

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It’s confirmed: Grey’s, Good Doctor and more returning in November

Despite production complications for the network’s top show, it’s making its official return this fall.

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How House & Home thrived despite the pandemic ad drought

Despite some clients pausing, ecommerce-heavy clients and an increase in circulation have helped keep the magazine on top.

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It’s time for brands to look closer at women’s sports

Passionate fans of women’s sports say that more coverage is needed for pro sports leagues to reach their full potential.

Installation Day of Julie Payette, Canada’s 29th Governor Gene

ICYMI: Management changes at TVA, government vows to regulate digital giants

Plus, BNN Bloomberg grows its audience.

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Young Lions media finalists announced

The competition celebrating Canada’s under-30 talent is charging ahead, with winners to be announced mid-October.

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New free cannabis magazine eyes ad-supported model

With a retail distribution model and a demographic sweet spot of over 40, the new magazine looks to fill a void in the marketplace.