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The path to identity solutions in a post-cookie world

It’s time to tap into the innovation and collaboration that’s helping brands refocus on strategy

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Why Nesto is banking on the benefits of TV

The challenger mortgage broker had been relying mostly on performance, but has reached the point where it needs reach.

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Hivestack layers in intent data with Bombora deal

The programmatic DOOH DSP is responding to a 21% growth in its B2B ad category.

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Horizon adds Sheri Rogers as SVP business solutions

More new hires are expected in the coming months to handle the media agency’s new business.

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Verizon Media adds Place Exchange to programmatic offering

Adding the SSP, which recently expanded into Canada, makes Verizon one of the largest suppliers of premium DOOH in North America.

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ICYMI: WPP plans to centralize data capabilities

Plus, Corus announces a slate of influencer-led digital series and TVA gives Escouade 99 a second season.

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Who is using Clubhouse in Canada: study

The audio platform is growing in popularity globally, but eight-in-10 Canadians don’t know what it is.

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Are agency and advertiser priorities aligned?

The 2021 Myers Report shows where clients and their media agencies may disagree on the importance of certain investments.

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Spotted! Canadian Tire uses a block of ice as a spring countdown

The stunt is one of several cross-platform ways the retailer is tapping into anticipation for warmer weather.

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Grammy’s falter in national TV ratings: Numeris

The award show failed to make the top five broadcasts in Canada, and only made the list in two urban markets.

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Lotteries buy the top in Toronto: Media Monitors

OLG maintains the top spot in Toronto, governments surge again in Montreal and automakers continue to rise in the radio ranks.

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GroupM and Index Exchange reveal results of preferred partnership

One year into the deal, the two companies have expanded the premium supply partnership globally.

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Valvoline goes to bat with the Blue Jays

Valvoline extends its “Original Motor Oil” campaign to reach Canadians with new sponsorship.

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Ad spend from telcos could be primed for growth: report

A forecast from Zenith suggests the launch of 5G and new devices could have the sector above 2019 by the end of the year.

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RBC reupps its relationship with HGTV’s Bryan and Sarah Baeumler

The financial services brand banks on the network’s number one series to promote its digital tools and services.

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Shedoesthecity acquired by Touchwood PR

The digital platform will remain an independent business, with EIC Jen McNeely remaining in her role.