Web design development and coding concept

Programmatic forum: Quantcast’s guide to life after third-party cookies

Understanding the challenges and leading the charge on new solutions for marketers in a cookieless world.

Sponsored

subway empty

How should brands re-enter a market with low mobility?

UM, Kinetic and Horizon are advising brands to re-enter the market using a slow and steady regional approach.

PatPellegrini2

Vividata, Ipsos expand research partnership

The new program, Iris, will build on Vividata’s mission to become increasingly ingrained in passive digital measurement.

1024px-TheCanadianPress

ICYMI: Facebook funds journalism jobs, Junos goes virtual

Plus, the Broadcasting Act will be updated before the end of 2020.

Screen Shot 2020-06-18 at 5.34.56 PM

Dove takes Pride in scripted content series on Crave

The original series will be accompanied by digital content on Bell Media’s properties, OOH assets and more.

marvin-meyer-SYTO3xs06fU-unsplash

Which categories are increasing programmatic buys?

Several categories are on the upswing, including one that had all but disappeared for some time.

josh-appel-NeTPASr-bmQ-unsplash

OMD, Omnicom top Canadian agencies for billings

Plus, Carat grew its billings by nearly $100 million.

Hudson Rex

Citytv renews Hudson & Rex for season three

Production on the canine-police procedural is scheduled to begin next month.

shawn-lee-eFSvXH2Aa8s-unsplash

A group of Quebec dailies will lose their weekday print editions

Publisher CN2i says going digital-only was always a part of the plan, but that COVID-19 accelerated the shift.

unnamed-4

Desire to attend events growing among Canadians

Plus, how do sports fans feel about rooting for the home team when there’s no one in the stands?

La Voix

TVA focuses on family-friendly fall season

Some returning shows have been pushed to winter 2021, while one show was cancelled all together due in part to production concerns.

Millionaire

Who Wants to Be a Millionaire returns with a bang: Numeris

With some entertainment programs pulling in lower numbers, news is once again starting to overtake glitzy summer hits.

Snap

Snap rolls out new map, AR lenses and actionable units

Some of its new features will put a spotlight on local businesses as they prepare to re-open.

Pause Ad

TVA integrates new ad units for paused video

The idea, says the company, is for ads to play with the context of the pause in their creative.

hermes-rivera-ahHn48-zKWo-unsplash

What Canada’s ad growth could look like beyond 2020

While IPG Mediabrands’ Magna predicts that digital will rebound quickly, it could take at least two years for Canada’s ad market to look like it once did.