Ad Week: How should media agencies adopt AI?
A panel of experts discuss the benefits of embracing the little things and finding the right partnerships.
Twitter to test longer tweets to drive engagement
The social media platform is experimenting with 280-character tweets, which it hopes will get more people tweeting.
Invictus opening nabs nearly a million viewers
Audiences for the program peaked at 1.3 million, with an average audience just shy of one million.
Spotted! Wonderbra gets personal
The Hanes brand built on its strategy of getting closer to consumers with a Toronto pop-up shop.
General Mills serves up tasty television special
Pillsbury and Betty Crocker partner with Corus Entertainment on their first fully integrated baking contest.
Blog: Five ways to maintain strong influencer relationships
Jonathan Davids offers a plan to keep influencer relationships on the positive side.
The Honda Dealer Association buys the top: Media Monitors
The dealership joined the list at the top of the chart for the week of Sept. 18 to 24.
Les Affaires states its purpose
A new campaign seeks younger readers for the multiplatform publisher.
Rick Mercer Report to end after 15th season
The final season premieres on the CBC tomorrow.
Spotted! Grand Marnier’s speakeasy
After being acquired by Gruppo Campari in 2016, the brand has shifted its media spend from social to sponsorship and experiential.
Uniqlo shifts into digital to mark one year in Canada
The clothing chain’s one-year anniversary in the country was marked with its first spend on sponsored content and influencer marketing.
Social networking continues to rise: study
The MTM’s newest study found that social networking has not plateaued just yet, and usage is almost even on desktop and mobile.
Brigitte Vincent joins Groupe V Media
The former programming exec at Corus begins her new role in October.
ICYMI: Winners for the Bing Agency Awards and OOH Showdown
Plus, Disney announces brand partners for Star Wars promotions and Google Canada announces a news literacy program with the CJF.
Why Cadillac Fairview is teaming up with the Olympics
Company SVP of marketing Jason Anderson on why the unusual sponsorship deal matters.
