NewFronts 2025: Samsung Ads debuts Samsung Television Network
The company also unveiled its lineup of interactive, data-driven solutions, including GameBreaks and Data+.
NewFronts 2025: LinkedIn evolves into a B2B streaming hub
The social media company’s shift was informed by a survey that found 71% of B2B buyers are millennials or Gen Z.
PHD Canada names Cory Peters chief media officer
In this newly created role, Peters is mandated to strengthen PHD’s connected approach and deliver results-driven strategies.
NewFronts 2025: Google continues its AI-enhanced rollout
The tech giant also introduced generative AI enhancements to its Display & Video 360 (DV360) platform.
Acast fuelled by podcast advertising in North America
The Swedish podcast network has been expanding its portfolio and adding new features for creators.
Tim Hortons reigns supreme on TV with Smile Cookie campaign
QSR dominate TV advertising, followed by furniture stores and TV and streaming services.
Postmedia partnering with Investigative Journalism Bureau
The IJB is based at the U of T’s Dalla Lana School of Public Health and is led by award-winning investigative journalist Robert Cribb.
Industry News: Google gets transparent with PMax
Meanwhile, Spotify unveils a podcast engagement metric and Meltwater launches an AI-powered assistant.
Canadian NHL partners activate to engage fans during Stanley Cup Playoffs
Plus, Tim Hortons is featuring players Nathan McKinnon and Sidney Crosby in its “Retrospective Rookie Card” campaign.
McDonald’s and Tims’ charity campaigns dominate radio ads: AdEase
QSRs and furniture stores consistently ranked high across major Canadian cities.
Consumers call on brands to educate them about sustainability
Millennials, Gen Z and Gen X are the most willing to pay more for these products.
Pattison names recipients of its Elevating Voices media grants
Nine organizations supporting DEI work will receive over $1 million in OOH inventory.
Wise expands media mix for second phase of Canadian campaign
The brand is upping its spend on OOH and is testing a cricket-focused platform to reach out to immigrants.
COMMB announces promotions ahead of Roadmap RF launch
Rodney Bisnath is now the head of research and measurement.
CMF announces key changes for 2025-26 budget
Amidst a decrease in total funding, key changes have been introduced for the Canada Media Fund’s Broadcaster Envelope.
- Upfronts 2025: Corus leans into Canadian content and Peacock series
- Upfronts 2025: Bell Media’s Crave and TSN bundles with Disney+ in Canada
- Upfronts 2025: Rogers sets Canadian edition of The Price Is Right
- Reeb out at Corus, Gossling appointed CEO
- Bell Media’s 2025/26 lineup features robust slate of original content
