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Podcast investment may not be about performance-based ROI

Whether through an ad buy or a brand creating their own, the medium is more about long-term engagement.

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Bell Media consolidates in-house prodcos amid more layoffs

The new wave of layoffs continues as the company reports a 14.5% decrease in revenue year-over-year.

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Can Facebook ‘counter-program’ IDFA?

The social media giant is trying a prompt of its own to get iOS users to ‘opt-in’ to being tracked.

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Newspapers go blank to pressure Google and Facebook

The Toronto Star, National Post and nearly 100 other papers show what might happen if tech giants don’t pay for the content they generate ad revenue from.

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KO Media brings Elle Decoration to Canada

The interior design publication will be sent to existing Elle Canada and Elle Quebec subscribers amid a spike in local interest for the category.

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Ricola Canada makes a late pivot into its first Super Bowl spot

A chance to get 15 seconds of ad time during the game presented an opportunity to get a big audience.

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Pattison partners with Triton to scale its podcast and streaming business

The partnership will allow Pattison to better manage, monetize and measure its digital audio content.

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National Bank becomes new title sponsor of Rogers Cup

The National Bank Open presented by Rogers will have a full marketing campaign roll out in the months ahead.

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North America pushes Publicis revenue up in Q4

Positive growth in the region leads it to beat estimates, though CEO Arthur Sadoun cautions that the crisis is not over.

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Walmart Connect accelerates its retail media plans in Canada

The renamed Walmart Media Group is pursuing a self-service platform and DSP partner to take full advantage of the opportunity in retail media.

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The Good Doctor makes a good jump to number one: Numeris

The medical drama brought in an average minute audience of 2.31 million viewers.

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More job cuts hit Bell Media

The director of original programming, factual and reality has been let go, on top of 210 cuts across departments in the Toronto area.

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Bell Media shutters CJAD newsroom

The Montreal radio station’s remaining news staff have been laid off, with local coverage to be provided by CTV reporters.

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WPP partners with TikTok

This global partnership will see both companies work together to develop and improve advertising products on the social networking app.

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Provincial governments boost their radio buys: Media Monitors

Pushes informing the public about lockdowns and safety measures topped the airwaves in both Toronto and Montreal.