Knorr aims to change brand perception with wrestling activation
The brand is moving away from TV, instead prioritizing social platforms like TikTok, Instagram and Twitch.
Tims stays high in TV ad ranking with NHL spot: AdEase
The Brick was the most active advertiser for the week of October 6 to 12.
Canadian Tire to sell iconic Hudson’s Bay striped blankets
The initiative is in partnership with the Gord Downie & Chanie Wenjack Fund and will support Indigenous grant programs.
Cineplex selling digital media business to U.S. company for $70M
As part of the deal, Cineplex will continue as the exclusive ad sales rep for CDM’s DOOH network across Canada.
Tinder marks first foray into XM, OOH in Canada
“Wanna Flirt?” campaign was also the dating app’s first execution across Toronto and Montreal in both English and French.
Industry News: Instagram gives Teen Accounts major update
Plus, the Loblaw retail media network adds hundreds of in-store screens and Just For Laughs partners with Stingray.
YouTube’s head of Canada to depart
Andrew Peterson will remain with the company in a New York-based position in the new year.
Former SDI, Rogers leaders launch sponsorship agency
Vero aims to redefine ‘how brands invest in corporate, sports and entertainment sponsorships.’
WPP invests $400 million in extended AI partnership with Google
The deal aims to develop cloud technology and AI tools to enhance both companies’ marketing services.
Behind the Buy: SHN says it’s expanding OOH presence as it finds success
The foundation is launching the third campaign of its “Love, Scarborough” initiative with a new message.
Gen Z is not a monolith: study
Citizen Relations identified 5 distinct personas, each of which interacts differently with brands.
Volkswagen accelerates into top spot in radio ad ranking
McDonald’s also re-entered the AdEase chart for the week of October 6 to 12 after dropping the previous week.
Push Media appoints Gino Cantalini as its first chief brand officer
The appointment follows other additions to the agency’s senior leadership, with more announcements to come.
Opinion: Dull media is a choice – and it’s ours to make
Media leader Alex Panousis on how the work suffers when cost is the only KPI.
Spotify drops an album to help media planners
The platform has created six original songs that demonstrate how to maximize its ad tools.
