RMH turns media channels into pillow forts
The fundraising campaign was promoted by OOH, influencers and pillow forts in business lobbies.
Media Moves: Instagram and Bluesky launch new features
Plus, Amazon is killing its TikTok-like, short-form video and photo feed.
Spence Diamonds holds the lead for four weeks in a row: AdEase Radio
The jeweler scored more occurrences compared to the previous radio buying week.
Industry News: CMI looked into media habits of Healthcare Professionals
Meanwhile, Stingray expands its partnership with Vistar Media.
Google Canada denies abusing its market power
The tech giant also argues that the penalty proposed by the Competition Bureau would be unconstitutional.
Bell puts iconic sports play on display in Raptors AR activation
The company introduced it during Goat Night at Scotiabank Arena.
Spotted! Costa Rica warms up Toronto’s Harbourfront Centre
The activation is the first run by EIUM after it secured exclusive media rights to the landmark.
Meta launches new brand suitability controls
Meta is also testing the ability for businesses to turn off comments on ads.
Free fan festivals celebrate the 4 Nations Face-Off
Along with the seven game tournament, celebrations are being held in Montreal and Boston with over a dozen brand partners.
Media News: TikTok returns to Apple and Google stores
Meanwhile, Reddit will launch an enhanced search experience this year and YouTube incorporates a new AI tool.
Ad spend on podcasts to exceed $5 billion in 2025: WARC report
However, year-on-year growth is set to slow from 13.2% in 2024 to 7.9% in 2025.
Spotted! Intuit aims to score with Quebec small businesses
The brand is launching a new activation in Montreal during the 4 Nations Fan Festival.
Media News: Cineplex quietly sells off its online store
Meanwhile, CBC Launches new winter and spring podcasts.
DEI still a key business strategy at Canadian agencies
As diversity programs are being scaled back in US companies, agencies here remain committed.
Acast sales increase in North America
The podcast company’s financial report shows that 2024 net sales rose by 19%.
