The Globe and Mail newspaper is only one of the company’s outlets, which also include
podcast The Decibel and its partners in Globe Alliance, a collective group of sites including The Wall Street Journal, Reuters, Fast Company and The Guardian, giving campaigns expansive reach and scale.

The Globe and Mail: The quality of conversation

Optimizing client campaigns using the nimbleness of programmatic

Sponsored

clay-banks-ljqarjajotc-unsplash-623x350

Industry split over progress on diversity and inclusion

However, respondents to strategy’s pulse-check survey are more satisfied with the actions taken by their own organizations.

Copied from strategy - AOYairplane

The 2021 Agency of the Year awards kick off

Agencies that plan to enter the program will need to state their intent before June 18.

Zenni Truesize AR Brands

Snap introduces new AR tech for brands

Permanent business presence and a browse-and-buy feature are just some of the new enhancements for brands on the platform.

HISTORY-Deadmans-Curse

Corus unveils 35 greenlights, renewals for lifestyle, factual, kids

The broadcaster kicks off Canadian upfronts with new and renewed series for its channels HGTV Canada, HISTORY, Food Network Canada, Adult Swim, YTV and Treehouse.

Toronto,,Canada,-,September,29,,2020:,Postmedia,Sign,Is,Seen

Postmedia takes stake in Wise Publishing

The publisher’s investment adds personal finance brand MoneyWise to its inventory.

Portland Trail Blazers v Oklahoma City Thunder

NBA ranks first among newcomers to Canada: study

The NHL comes in a close second overall, although Canada’s national sport still ranks number one among South Asian newcomers.

daan-geurts-qWJ6zFUsX0A-unsplash

Apex Mobile partners with Frameplay on in-game ads

The mobile app advertising agency is betting on gaming opportunities, increasing its audience to 19.5 million Canadians.

grab0-622x417

Goodfood reclaims the top radio spot: Media Monitors

Automative categories also moved up the rankings in Toronto’s radio market, and maintained a strong position in Montreal.

research (1)

The ongoing growth of ecommerce: report

The global GroupM report also calls out responsible investing and connected TV as key areas brands and agencies should be focused on.

June 10 Bloomer's-square

Bayview Village teams up with Toronto Life to tap into foodies

The Toronto-based shopping centre is trying to connect with customers through a virtual food experience.

Toronto,,Canada,-,September,29,,2020:,Postmedia,Sign,Is,Seen

ICYMI: What can Postmedia do for you?

Plus, Sportsnet releases PWHPA schedule, One Club launches a solidarity campaign with an OOH activation, Kidoodle.TV expands its offering, and Vevo releases Vevo Rewind.

Ronald W. Thomson, CEO, Liquid Media Group Ltd

Liquid Media making moves towards ad-supported models

The content studio is planning more acquisitions, including FAST channels and other ad-supported vehicles.

FRIENDS REUNION_Key Art Final_Vertical_PR[1]_3

Upfronts 2021: WarnerMedia and ViacomCBS present considerable slate

With Warner also announcing a pause ad unit, and CBS focusing on a broader, holistic linear TV approach.

Internet TV Shutterstock

YouTube taps into Canada’s love of CTV

At Brandcast Canada 2021, the platform released a frictionless ad unit to capitalize on a growing audience.

Screen Shot 2021-05-19 at 2.20.29 PM

Behind the Globe’s podcast partnerships

The publisher is not only building branded content, but developing subscriber opportunities with new audiences as well.