post-cookie-1

Are you ready for life beyond the cookie?

Quantcast shares global best practices on prepping for the challenges and brand opportunities in a cookieless world.

Sponsored

Facebook Mobile

The duopoly is losing share overseas, but could it fare better in Canada?

Could one withstand the ad industry’s widespread softening more than the other?

Tea Tea See Static Image 1

All aboard the tea-tea-see!

Will Twisted Tea’s creative double-entendre wrap catch city-dwellers and streetcar users in their tracks?

Cineplex

Cineplex reopens all Canadian theatres

Following the release of The SpongeBob Movie and Unhinged last week, Tenet lands in Cineplex theatres Aug. 27, a week ahead of the U.S.

Quebecor OOH

Transit traffic still down, but highway billboards have new life

Plus, Montreal and Vancouver are already seeing inventory scarcity.

Noovo OOH

Bell Media brings V and Noovo under one banner, rolls out campaign

The company says there are lots of opportunities for Noovo, which has high awareness among 18 to 34-year-olds.

handshakeShutterstock

ICYMI: Zoomer sells proprietary software for $7.5 million

Plus, Global gets a new afternoon show and Index reinforces the safety of its inventory.

unnamed-7

Marilyn Denis integrates IKEA into broadcast and podcast

The full-court push is part of an effort to get more consumers seeking out the IKEA catalogue.

unnamed-6

Major League Soccer comes back, plans expanded postseason

Bell Media’s TSN retains exclusive English-language broadcast rights to the league.

share

TD Bank Group signs on with Toronto Defiant

The new deal is TD’s first foray into the world of esports.

IMG_1849

People Moves: Carat, Theo and more

Plus, Enthusiast Gaming makes an acquisition and staffs up accordingly.

Headshot_Kirk_McDonald_letterbox

Tech and media vet takes top post at GroupM North America

Kirk McDonald’s philosophies include making advertising less interruptive and a “more valued part of the media experience.”

basketballShutterstock

The Raptors keep breaking records

Despite playing an afternoon match, the Raptors pulled in their biggest audience for a first-round Playoff game ever.

ron m

Shows pick up steam as Canadians flock to TV screens: Numeris

Hockey Night in Canada is back, but non-sports programs are buzzing too.

social media

Which social media platforms are the most socially responsible?

YouTube might have a head start, but IPG Mediabrands’ audit shows that all platforms have something to work on.

Grey-Cup-cHmaps

How will brands cope with the CFL’s season cancellation?

The league’s main appeal is at a regional level – so how can sponsors replicate that loyalty without games?