Horizon adds a new media director
Brent Jones brings experience with big-name sponsorships to the agency’s sports division.
Wavemaker Canada names new CEO
Coming from the software and IT world, Ryan Webber will also join GroupM Canada’s executive committee.
Astral Out-of-Home to build presence at Montreal-Trudeau Airport
A new long-term deal includes investment in what is described as modernized, innovative ad products.
Society, etc. adds to its ranks
Among the Toronto indie agency’s new hires is Matt Iannacci, who will be leading its work with MLSE.
Sharethrough names CMO to support expansion push
Ben Skinazi has been tasked with solidifying the exchange’s presence across North America and Europe.
Why the growth of connected TV makes Netflix ads so appealing
Despite increased competition in streaming, a wealth of data and subscribers makes any advertising on the platform a serious opportunity.
Sun Life extends sponsorship with Toronto Raptors
The financial company will use the new deal to reinforce a positioning focused on health and well-being.
Why Scotiabank wanted to reach the diligent planners on Pinterest
Using the Pin Extension ad format, the bank tried to reach users as they sought inspiration for big financial purchases.
Snap increased users but ends Q1 with a bigger loss
Challenges from economic conditions and ongoing iOS challenges cast a shadow over several areas where the company grew.
Cossette Media inks preferred rate deal with Narcity
The partnership covers branded content, display ads and video, with the publisher eying similar opportunities with other agencies.
Bell Media can now dynamically insert ads into its shows
The rollout comes after successful trials with TD and Tylenol.
Roku Canada extends OneView partnership with Matterkind
IPG’s addressable specialists will get access to first party data on the ad platform through 2023.
Sports ads drive media revenue up 10% at Rogers
The return of regular schedules and events has the company optimistic about further recovery.
True Media makes two senior hires
The full-service independent media agency adds two senior staffers and takes on new business.
Overstory acquires Halifax weekly The Coast
Co-founders Christine Oreskovich and Kyle Shaw will continue to lead the publication.
