Upfronts 2024: Bell unveils 2024/2025 line-up
Out of the nearly 100 new and returning shows, 36 are Canadian originals.
Amex inks multiyear F1 Americas deal
The partnership includes activations at the Canadian Grand Prix.
Jamie Norgarb joins Milestone as VP of media
Norgarb previously worked at PHD as VP of client business and planning.
X updates its rules to formally allow adult content on the platform
The move formalizes a policy that already existed when the platform was known as Twitter, before Musk bought it in 2022.
Upfronts 2024: Corus is guided by stars
Kathy Bates, Eddie Redmayne and Colin Firth are among the celebrities bringing drama to Global and StackTV.
Investors give The Logic a $4 million boost
This marks the first Canadian investment by FT Ventures, which is the corporate venture arm of the Financial Times Group.
Budweiser becomes an official beer of the NHL
The Labatt Breweries brand will receive exposure during game broadcasts and execute in-stadium activations.
Dentsu and Tentree partner to help prevent uncontrolled fires with hashtag and AI
Following Wildfires uses proprietary tech and human expertise to help Canadians safeguard their communities.
Little Caesars taps into Canadians’ love of mac and cheese
The brand is rolling out a 360-degree campaign to introduce its new Crazy Puffs KD Mac & Cheese LTO.
CRTC sets 5% base contributions for foreign-owned streamers
The funds will be distributed to targeted areas of interest and are expected to generate $200 million in additional support for Canada’s broadcasting system.
True crime, news and comedy are the favourite genres for podcast listeners
Triton Digital’s latest report shows that monthly audio listening continues to increase in Canada.
Upfronts 2024: Citytv rounds out its fall schedule with acquisitions
The Golden Bachelorette and Brilliant Minds lead Citytv’s fall primetime schedule, with Stags set as a Citytv+ exclusive.
The Canadian Out-of-Home Awards celebrated creativity in OOH
Wavemaker took home the most awards at the second annual gala, followed by Sid Lee.
More than half of Canadians subscribe to both SVOD and linear TV
A recent MTM report finds that, while it’s popular to have both, Francophones are more likely than Anglophones to keep their linear TV service.
Atypique and Backstreet Boy AJ McLean want it that way
The singer and entrepreneur will be the face of the the mocktail maker’s summer contest.
