Audible’s first global campaign promises more to imagine
The company aims to establish a consistent voice in all markets where its platform is available.
Disney and Pixar invite Canadians to visit the inside of Riley’s mind
An interactive activation inspired by the upcoming movie Inside Out 2 will be open in a mall in Etobicoke.
The espnW Summit highlighted the opportunities of women’s pro sports
It’s time for advertisers to approach female athletics the same way they handle men’s sport sponsorships.
Air Canada renews partnership with Canada’s Olympic and Paralympic teams
The partnership, which began in 1988, is set to cover all games until 2030.
Heineken celebrates soccer fans to strengthen their loyalty to the brand
The brand’s latest campaign includes TV and online video advertising, as well as billboards and posters in Toronto.
Vividata partners with Optable to simplify managing audiences
This collaboration gives advertisers the power to use enriched data for targeting and campaign activation.
The Nation Network cue video podcast with former Sportsnet hosts
Will Lou and Alex Wong are launching a new source for all things Canadian basketball.
More Ontario school boards join lawsuit against social networks
The plaintiffs alleges that TikTok, Snapchat, Instagram and Facebook disrupt students’ learning.
Behind the buy: Tourisme Montréal’s new platform to reach more travellers
The brand’s new approach allows it to deliver personalized messages focused on tourists’ interests.
Fuel Digital adds three sites to its auto inventory
With the expansion, the company now reaches more than 1.5 million unique monthly visitors with its automotive vertical.
Spotted! Cheetos brings its hockey glove statue to Edmonton
PepsiCo had already placed the sculpture in Toronto earlier this year for the NHL All-Star Game weekend.
Pattison Outdoor’s OOH, now in 3D
The Atlantic Lottery Corporation, Ford, and Tim Horton’s were the first brands to try out the new technology.
Havas Media named media AOR for credit union Vancity
The agency will handle media planning and buying, with a focus on the British Columbia region.
Digital and traditional media spend show YoY increases in April
The only traditional media to see growth was radio and linear TV, which recovered from last year’s decline.
Postmedia sells three Manitoba newspapers
The Winnipeg Sun, The Graphic Leader, and Kenora Miner & News are being sold to Manitoba-based Klein Group.
