Jose Bautista is back for Mary Brown’s Chicken
The former Blue Jay has signed a multi-year sponsorship deal with the Canadian QSR, which is already the official chicken restaurant of the team
Pizza Hut aims to enter into the burger market (for a limited time)
The brand is rolling out a 360-degree campaign to position its new product and reach a younger demo.
Royal Ontario Museum moves its business to Cairns Oneil
The new AOR will handle all planning and buying beginning with a new summer campaign this month.
Omni producers warn ethnic community TV could vanish without aid
Creators are launching a digital campaign to ask the government for more funding.
Media check-in: Samantha Kelley widens her scope
The CEO of Touché Canada and OMG Montreal has been working to keep the agencies on top of evolving technology.
Most Canadian marketers use AI but are concerned about security
Salesforce releases a report showing how global advertisers are using data and AI.
Vendo Media to be Captivate’s exclusive sales partner in Alberta
The DOOH company will be responsible for Captivate’s 500 screens in office buildings and luxury residences.
People Moves: Leadership changes at Bell Media
Stewart Johnston will step into a new role as senior VP, content and sales and Karine Moses, is moving into senior VP of SMB and internet companies group.
Vimeo to be the exclusive streaming partner of the Canada Games
The next games will be held in August, 2025 in St. Johns, Newfoundland.
Where will the upfront dollars go in Canada?
The U.S. upfronts gave Canadian agencies a peek into the fall broadcast season, and what the big streamers have planned, but who will take the biggest slice of the ad pie.
Upfronts 2024: TV5 and Unis TV unveil their new content slate
Both companies highlighted their focus on adopting new trends to fulfill the needs of viewers and marketers.
Family dinners and 90’s fashion among Pinterest trends for this summer
The company’s latest report provides a glimpse of the most popular searches over the last year in the app.
Upfronts 2024: CBC highlights Canada’s diversity
The pubcaster is also launching 14 FAST news channels to serve communities across the country.
NHL hosts the first Stanley Pup rescue dog competition
The event to be broadcast on Sportsnet is attracting celebrity dog lovers and brands that support animal rescue groups as part of their charitable activities.
Tim Hortons increases its buying on TV
The QSR topped the AdEase charts for the week of May 13 to 19.
