Clients fly in to new Billy Bishop expansion
OOH advertising was front-of-mind when designing the airport’s new underground tunnel, says Ports Toronto CEO Geoffrey Wilson.
Tennis toplines Sportsnet for Rogers Cup
The broadcaster is airing the tennis tournament on traditional and digital platforms, starting today.
Spotted! Meet you at the top (of the CN Tower)
CN Tower has teamed up with Astral Out of Home to run an interactive transit-shelter campaign to drive people to the city’s tallest building.
CRTC rolls out new HVOD category
The new hybrid VOD category encapsulates services offered both online (OTT) and via subscription-based linear VOD.
ICYMI: Jays ratings up, Metroland’s investment
In case you missed it: Sportnet saw high ratings for the debut of the Jays new hurler and Metroland has invested in an automated financial advisor company.
Blue Ant’s strategy clicks with Canon
The digital imagery company is targeting an untapped market by creating content for baby boomers online.
Social media chatter drives purchasing: report
Marketing intelligence firm Mintel has released a report that highlights the impact of social media interactions on users’ purchases.
Bell Media revenue down in Q2
Ad revenues are down for the company’s media business, but parent co BCE posted a 25% increase in profit.
Facebook adds live video streaming to its celeb-centric app
Facebook looks to tighten ties between fans and public figures on its service with new live-video functionality.
Bell makes viewability pact
The media co will be providing viewability tracking through a new partnership with Moat Analytics.
Twitter’s new ad tool
The company has introduced an ads editor that allows large volume clients to work on multiple campaigns at once.
Crave-ing a new look
Evolve Media’s CraveOnline is now targeting a more sophisticated male consumer of content and products through its redesign.
Amazing Race Canada wins the week: Numeris
The CTV reality show pulled in to the top spot nationally for the week of July 20 to 26.
NHL and MLB team up for digital deal
The unusual partnership will see the MLB’s Advanced Media division share tech across the NHL’s digital platforms.
Zenith CEO steps down
Amid “unprecedented” media reviews, country CEO Frank Friedman is returning to ZenithOptimedia U.S., with a new president taking over at the Canadian office.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
