IPG Mediabrands partners to build Cadreon
The media co has announced a deal with programmatic marketing platform Rocket Fuel.
Google Play’s app-hunt opp
A new search ads feature in Google Play allows marketers to drive users to their app at the right moment.
City announces fall premiere dates
From Kermit to Mindy, the channel has announced when its fall programming will be hitting screens.
Christopher Hyndman of Steven and Chris passes away
The co-host of the CBC lifestyle series died early Tuesday morning.
Google opens Now prompts to brands
Google’s Now cards can be used by retailers to target potential clients more effectively based on app and email activity.
Vice channel ‘Broadly’ targets women
The media co has Unilever on as a launch partner for its first female-focused channel, which goes live today.
Auto cos take the top: Media Monitors
Honda held the top spot in Toronto for the week of July 27 to August 2.
Second screeners are also content creators
Over half of English Canadians have participated in some form of second-screen interaction, according to new numbers from MTM.
Vancouver’s fledgling radio entrant
Roundhouse Radio readies for a September launch, presenting opportunities to reach Vancouverites through its on-air and online presence.
ICYMI: Super Bowl live-streams and living ads
In case you missed it: CBS will live-stream Super Bowl ads online in 2016, Woodbine Racetrack is adding topiary advertising and Fifth Story has hired a new director.
Chef in Your Ear cleans up on sponsorship
Viva Vantage paper towels is one of two sponsors to be integrated into Food Network Canada’s newest cooking competition series.
Elle Canada’s ‘virtual’ September
The magazine is celebrating a month of firsts for its September issue, with a virtual reality cover and its largest-ever fashion spread.
Rookie Blue season finale dips against spring high
The pre-long-weekend sixth-season finale didn’t reach the lofty heights of its spring debut, but stayed above a million on overnights.
Cossette Media wins Government of Canada
The agency retained buying and picked up the planning side of the account.
More cord-cutting ahead but mass exodus unlikely: report
Cord-cutters will grow in number but not by an earth-shattering amount, according to an IDC report.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
