The Star increases advertising ahead of tablet launch
A new media campaign from the Toronto Star aims to increase the brand’s presence in-market ahead of its tablet-app debut.
Spotted! DIY H&M boho with Elle Quebec at Osheaga
The international clothing brand will take over Elle‘s fashion and beauty office space during the Osheaga music festival.
Fresh Radio changes its format
The set of Corus stations has rolled out a new All Music Workday.
New Twitter tool promotes event-based targeting
The social media network has enhanced its tools for marketers looking to advertise alongside major events.
Engagement Labs buys offline market research co
The social media tech co’s purchase of Keller Fay has expanded its access to U.S. and U.K. markets.
AOL rolls out new video ad formats
The online publisher has added five new video ad formats for brands to engage more deeply with customers.
ICYMI: AAM increases reporting, Hydro QC sticks with Touche!
In case you missed it: the AAM asks for quarterly newspaper metrics in 2016, Hydro Quebec renews ties with Lg2 and Touche! and more on people moves.
CRTC opens floor for comment on simsub penalties
The regulator is proposing that broadcasters and BDUs that make errors in executing simsub be penalized.
CTV stacks Sundays with blood, oil and LEOs
The national net announces the fall premiere dates and slots for its four new dramas.
Spotted! Rogers goes for love
The telco paired Canada’s top professional tennis players with some up-and-comers for a game on a barge to promote the upcoming Rogers Cup.
NHL deal contributes to Rogers Media Q2 revenue increase
While overall profits dipped, the company’s media division saw revenue growth related to NHL, Sportsnet, the Jays and Next Media Canada.
Data Dive: Wait, what? Canadians like the Pan Am Games
Canadians are tuning in, while griping about HOV lanes has dropped 87% since the tournament began, according to IPG Mediabrands.
A new face for BBC World News
The British Broadcasting Corporation has released its video-heavy new international app rich with pre-roll inventory.
Mediative adds three to its network
The advertising network has added three more publishers and strengthened its position in the automotive industry.
CRTC urges internet market competition
The regulator says increasing high-speed internet demand means large companies need to make fibre facilities available to competitors.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
