Revving up for VR executions
As VR enters the mainstream, media agencies are examining how the new tech can work for clients.
NFL cries foul on simsub
Calling the decision “unreasonable,” the football league has filed a motion to intervene in Bell Media’s appeal of the CRTC’s simsub ruling.
ICYMI: Globe adds to sales team, CFL’s web series
In case you missed it: the Globe and Mail has added two to its Globe Alliance sales team, and the CFL is introducing a new web series.
Home Depot selects new MAOR
The retailer has closed its review by choosing two Dentsu Aegis Network agencies for media.
Discovery, Jeep explore Canada in new web series
The specialty channel teamed up with the car brand to produce a branded digital series hosted by adventure photographers The Expeditioners.
Uncle Ben’s gets kids cooking
The new campaign is one of the brand’s biggest media investments, aiming to get kids focused on preparing healthy food.
TheScore sees user boom in Q3
Founder and CEO John Levy on when he expects the company to turn a profit.
PHD wins Ontario Government
The agency has been selected following a six-month review.
Doritos ‘deepens’ its gamification strategy
The brand has launched a mobile-only game inviting consumers to go inside one of its new chip products.
Data Dive: How teens view your content online
Canadian teens are most likely to say they want to be famous online, according to research from UM.
CBC extends Pan Am games broadcast
The broadcaster has added to its primetime and daily coverage of the third-largest global sporting event.
Which part of your ad did a consumer click on?
District M, a Montreal-based ad tech co, has a new product that will enable brands to see how users engage with their ads and simultaneously check for fraud.
Why stop at video? Much adds a podcast
Much Digital Studios has announced the launch of The Mike on Much Podcast.
Pan Am closing ceremony on CBC nabs star lineup
The Pan Am Games organizing committee announced this morning that Kanye West will topline the closing broadcast ceremony, to air on CBC.
America’s Got Talent wins the week: Numeris
The talent show was the most watched single-night program for the week of June 29 to July 5.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
