Omnicom’s Highway pacts with Digital Howard
The programming and content arm of media agency group Omnicom has a first-look deal with the Toronto digital media studio.
FIFA Women’s World Cup opens strong
Saturday’s opening match was watched by an average audience of 1.8 million, making it the most-viewed ever for the tournament.
Three-quarters of Anglo-Canadians multitask while watching TV: study
According to new numbers from MTM, 56% of heavy multitaskers are in the 18 to 34 demographic.
Newad and Zoom Media swap and refocus
The indoor advertising cos have exchanged properties to enhance targeted offerings to brands.
Ford Motor Company takes the week: Media Monitors
The automotive co bought the most radio advertising in Toronto for the week of June 1 to 7.
Inside the ad opps on the Globe’s new app
Details on goals for the reworked version, and the new ad options that will be launching on the platform next winter.
Millennials’ sharing behaviour good for brands: report
A consumer research report shows that Canadian millennials are 2.4 times more likely than the average population to purchase what they share.
The sponsors behind the CBC’s Pan Am/Parapan Am push
Who has signed on to the games, and the CBC’s new app strategy.
Xaxis launches mobile-first business
The global digital media platform has created Light Reaction, a data-based, mobile-first advertising business based on a pay-for-performance model.
Upfronts 2015: Shaw cozies up to advertisers
Advertisers’ demand for ROI has the media co including clients at the early stages of show development.
ICYMI: Executive moves, TV strategies
New hires at Cossette and Juice Mobile, a week’s worth of new TV content presentations and TSN’s soccer play.
AOL sponsors youth coding program
The media technology company has partnered with Brainstation educational institution to teach youth the first principles of coding.
Who’s up, who’s down: Specialty report
Subscription revenues rose in 2014 while national advertising dipped, according to the CRTC’s report on specialty channels.
MTV Canada, TeenNick announce end of Degrassi
MTV Canada will begin airing the final episodes of the show on July 20.
Upfronts 2015: Global hunts for younger viewers
Shaw Media’s Christine Shipton on how the channel’s new shows will help lower the average age of its primetime audience.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
