CTV adds drama with U.S. acquisitions
The channel has announced the addition of four U.S. dramas for fall, also landing variety show Best Time Ever and Sleepy Hollow for CTV Two (Blindspot pictured).
Spotted! Cineplex goes for a virtual fright-fest
The media co has rolled out an Oculus Rift experience to promote Insidious 3.
Google introduces shoppable ads on YouTube
The company has introduced TrueView for Shopping, which aims to connect brands more directly with consumers.
Instagram high on inaugural Canadian ad rollout
The image-centric platform has rolled out its first advertising results, with Canadian Tire seeing an ad recall boost of 45%.
Ubisoft and SickKids win big at the AToMiC Awards
The brands and their agencies, Publicis and JWT, took home top honours at last night’s award show.
Satellite down, IPTV up: CRTC
IPTV subscribers jumped 29%, while satellite and cable subs dipped, for the year ended Aug. 31, 2014.
LG2, Cossette win Carte Blanche
An ad encouraging transit goers to run and a sign that changes drink reccos with the temperature took top prizes at this year’s edition of Astral OOH’s competition
Penguin chases YouTube digital celebrities
Searching for new material, Penguin Canada ties up with Blue Ant Media to seek out digital celebrities and their massive fan followings.
The Big Bang Theory takes the week: Numeris
The CTV comedy had the most single-night viewers for the week of May 4 to 10.
Kevil Crull to head marketing at Sprint
The former Bell Media president is the new CMO at the U.S. telecommunications company.
Vice Sports expands to Canada
The vertical is the latest launch from the media co in Canada.
Bell Canada acquires Toronto Argonauts
The company has partnered with the Kilmer Group to purchase the CFL team.
It’s Epic Meal Time for Taco Bell Canada
In a first-ever collaboration with a YouTube food channel, the Tex-Mex giant targets a millennial audience.
BCP’s media arm rebranded
The Quebec-based agency’s media operations have been integrated into Starcom MediaVest Group Canada.
Corby names new MAOR
What the spirits distributor was looking for in its new media partner and why this Toronto-based agency fit the bill.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
