Upfronts 2015: CBS doesn’t mess with a good thing
Victoria Morris, director of trading at Mindshare Canada, on her pick for the network’s next big hit, and which of the two new comedies are actually funny.
Industry reaction to new Facebook launch
UM’s Matt Ramella and Ignition Factory’s Nick Barbuto analyze the potential of Instant Articles, the new publisher-friendly release from Facebook.
Data Dive: Millennial moms want to connect
New research from IPG Mediabrands shows the difference between millennial moms and non-parent millennials.
The Big Bang Theory wins the week: Numeris
The laugher took the most single-night viewers for the week of April 27 to May 3.
AOL Canada sells out Originals slate
Amplifi, IPG Mediabrands/UM Canada and Omnicom Media Group have all signed on as partners for the first set of Canadian shows to be produced by the company.
Canada takes four at Festival of Media
Carat, Dive Networks and Touche! were all winners at this year’s global festival, which wrapped last night in Rome.
Upfronts 2015: ABC stacks its mid-season
Carolyn Froude, director at Maxus Canada, on ABC’s new slate, including reimagined versions of The Muppets and Uncle Buck.
Evolve Media expands French focus
The digital company has hired Khatir Soltani as part of its plan to carve out space in Quebec and overseas French markets.
Juice Mobile partners with Krux
The company is adding publisher-defined audience segments to its Nectar platform with the new partnership.
Verizon to acquire AOL for $4.4 billion
Analysts say the bid will turn the telco giant into a vertically integrated company with a massive platform to increase its content distribution.
What’s new in OOH: Pattison and Outfront go big
Outfront has new boards at Yonge-Englinton in Toronto and Pattison has installed a new digital display along the Windsor border.
Upfronts 2015: Fox gets funny and brings back the spooky
Victoria Morris, director of trading at Mindshare Canada, says Fox has a hit on its hands with Scream Queens, and excitement is building for the relaunch of The X-Files.
Upfronts 2015: NBC adds drama for fall
Carolyn Froude, director at Maxus, rounds-up the new shows, including why she sees good things for Blindspot.
V Media gets CRTC okay for IPTV expansion
The IPTV service has been cleared by the CRTC to expand beyond Ontario, with plans to be up and running in the next quarter.
Ford buys the top: Media Monitors
Ford Motors bought the most radio advertising in Toronto for the week of May 4 to 10, according to the latest Media Monitors report.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
