Kraft comes out to play
Kraft Canada teams with Bell Media’s TSN and RDS to give one community recreational facility a $250,000 facelift.
New app targets parents on the go
Today’s Parent is going mobile-first with the launch of a new app targeting millennial parents.
Jake Norman moving to Facebook
The Mindshare Canada president and CSO is joining the social media company as its head of agency development.
Elle Canada’s video plan
The TVA Group-owned magazine is on the hunt for a beauty vlogger, with opportunities open for brands to get involved in the videos.
Spotify creates soundtracks for the city
The music streaming site’s new Canadian campaign focuses on localized playlists for areas of Calgary, Montreal, Toronto and Vancouver.
Clone Club posts big numbers for Orphan Black
Final data for the show’s season opener, which was roadblocked across four Bell Media channels, made the episode the most-watched to date for the series.
CBC/Radio-Canada unveils its Pan Am Games plan
The pubcaster will broadcast over 750 hours of coverage of the Pan Am and Parapan Am Games this summer.
TSN weighs in with pre-fight programming
What hockey playoffs? With all eyes on this weekend’s “fight of the century,” TSN looks to score with complementary coverage.
A Canadian POV on the US NewFronts
Dentsu Aegis Network’s Genevieve Guay and Will Oatley distill the Yahoo!, AOL and YouTube presentations from New York.
Globe and Mail has highest circulation in Canada: AAM
The paper had the highest average circulation for the past six months, with La Presse reported as having the most digital editions.
Revenues up slightly at Bell Media for Q1
The BDU’s report also referenced a new policy supporting the journalistic independence of CTV News and its president Wendy Freeman (pictured).
Spotted! Disney’s haunted Montreal bus stop
The upcoming vacation season has Disney getting creative with Montreal OOH.
Facebook launches video app ads program for desktop
The social media co has added video editing functionality to the platform for select clients.
Anne Myers upped to COO at Starcom
The upcoming departure of current CEO Bruce Neve will see Myers join the C-suite.
New app closes the ad-consumer gap
Adease Media Intelligence has launched Scenetag, a new app that allows brands to connect with consumers through radio and TV ads.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
