CRTC unveils three-year plan after Let’s Talk TV decisions
By 2017-18, the CRTC plans to be monitoring the pricing of unbunded cable TV packages being, and if the industry is offering a “small, affordable” skinny basic package.
AOL Canada reveals its Originals
AOL Canada GM Joe Strolz on the slate of eight new online shows being unveiled today at a client presentation in New York.
Addictive Mobility launches EngageFront
The in-app mobile advertising platform has rolled out a new self-serve ad buying technology.
The Big Bang Theory takes the week: Numeris
The comedy took the most single-night viewers for the week of April 13 to 19.
Facebook Canada taps Alison Leung for CPG role
The long-time Unilever exec has joined the social networking company to lead the CPG vertical.
Heather Gordon named to CBC digi sales team
The former Bell Media digital group manager has joined Mary Kreuk’s team at the pubcaster.
Loblaw chooses Dentsu
The agency picks up work for Loblaw and Joe Fresh from ZenithOptimedia, following a review.
Best Buy gives customers Moore for Mother’s Day
Cityline host Tracy Moore is promoting Best Buy Canada’s products with a series of curated collections and blog posts for Mother’s Day.
New app bakes brand integrations into the recipe
U.K.-based shopping app Whisk has partnered with Allrecipes in the province, allowing for brand integrations into the shopping list generator.
Calling all agencies, from creative to PR
Strategy’s Agency of the Year awards is open for entries, with names of cases due May 18.
BBC Worldwide ramps up original content in Canada
Sandra Mackechnie has joined as VP of digital ad sales, as the media co begins to bolster its Canadian presence.
Hudson’s Bay buys the top spots: Media Monitors
The retailer purchased the most radio advertising in Montreal and Toronto for April 20 to 26.
Postmedia brings new native network to market
SVP Yuri Machado on the launch of Postmedia Content Solutions, which the media co developed with Polar Mobile Group.
The Kit to launch free Toronto ‘pop-up’ magazine
In addition to the brand extension, the fashion and beauty publication has hired Laura deCarufel as its new editor-in-chief.
Rubicon Project closes acquisition of Chango
The deal adds keyword, contextual targeting and retargeting capabilities to Rubicon’s advertising marketplace.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
