DAC Group expands overseas
CEO Norm Hagarty says the company’s acquisition of U.K.-based Make it Rain will mean more jobs for its Canadian offices.
Exponential puts video first with new unit
The digital advertiser has unveiled VDX, a new slate of video ad formats.
Canada likes its mobile ads short and to the point
Canadian mobile device users are more likely to watch short ads than those in the U.S. or U.K., but have a sharp drop-off point, according to new research from TubeMogul.
This week in OOH: Account moves in B.C., Montreal
New contracts for Lamar in B.C. and Astral in Montreal, and new software for Dynamic Outdoor.
Live streaming is heating up on social media: report
Use of live-video apps like Meerkat and Periscope is building quickly, according to Adobe’s latest Digital Index report.
New MCN opens in Toronto
Jordan Bortolotti, formerly of Blue Ant Media, is heading up Collective Digital Studio’s first Canadian outpost.
Alexandra Panousis named CEO at Starcom MediaVest
Panousis takes over from Bruce Neve, who is leaving the agency.
Google testing new DMP
The company has confirmed it is working to expand its DoubleClick platform.
ComScore’s Industry Trust launches in Canada
The program is designed to allow more transparency between programmatic buyers and sellers, and is live in Canada starting May 1.
Mobile main ad driver at Facebook for Q1
The social media co reports that nearly three-quarters of its ad revenue came from mobile for the first three months of 2015.
NHL Playoffs get Canadian boost
Ratings for the first round are up by double digits.
Dynamic Outdoor joins COMB, bolsters tech side
The digital OOH company is gearing up for a year of growth, according to president Brandon Newman.
Traditional radio listeners won’t tune out
Two out of three English-speaking Canadians still listen to radio solely via a conventional receiver, according to a new Media Technology Monitor report.
Digital readership surges: Nadbank and PMB
The top newspapers and magazines in Canada from the amalgamated group, which is gearing up to release its new study in July.
Oboxmedia takes flight with Rovio
The Montreal-based media company has become the Canadian rep for Rovio’s roster of mobile apps, including Angry Birds.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
