OMD Canada adds to C-suite
Shane Cameron has been promoted to chief innovation officer, as the agency expands its focus on data-driven planning.
Astral OOH to pedal for BIXI
The deal includes the Montreal bike-sharing network’s 420 ad faces.
The Big Bang Theory wins the week: Numeris
The laugher took the most single-night viewers in Canada for the week of April 6 to 12.
It’s Showtime for Bell Media
The media co is promoting its new partnership by premiering new comedy Happyish ahead of the U.S. this Saturday night.
Nielsen adds new mobile metric
The company has expanded its Nielsen Digital Ad Ratings to include mobile in Canada.
Rogers Communications sees Q1 earnings fall
The media giant said more cable TV and phone subscribers headed to the exits due to the CRTC’s new contract cancellation notification policy.
Orphan Black takes up more than just Space
The drama’s season three premiere was watched by more than half a million viewers across four Bell Media channels.
Cundari brings new media offering to market
Agency exec Aldo Cundari says the agency’s billing model sets it apart.
New president announced at IAB Canada
Sonia Carreno has been tapped to lead the association.
CBC names new multiplatform director
Karen Eckert has joined the company as director of multiplatform media sales.
Hudson’s Bay buys the top: Media Monitors
The retailer bought the most radio advertising in Toronto and Montreal for the week of April 13 to 19.
Cirque du Soleil sells majority stake to foreign investors
U.S.-based private investment firm TPG Capital will acquire a controlling stake in Cirque du Soleil, while China’s Fosun Capital Group and Caisse de depot et placement du Quebec will take minority stakes.
Untargeted marketing is damaging brands’ image
If your marketing creative is irrelevant and untargeted, consumers will hold it against you in the future, says Aimia research.
Retailer Birks launches lifestyle magazine
The retailer has launched a bi-annual title with St. Joseph Media.
Touche wins Cogeco business
The agency will work alongside Taxi on the account.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
