The Big Bang Theory takes the week: Numeris
The laugher took the most single-night viewers for the week of March 9 to 15.
Elle Quebec opens its closet
The magazine expands its interactive presence following a spike in mobile readership.
BCE loses appeals court bid to retain mobile TV pricing
The Federal Court of Appeal in a March 23 decision said “Bell has not established that it will suffer irreparable harm” if the mobile TV service is banned until the case is heard.
TSN and RDS to serve up more French Open
The channels have secured rights to the tournament through 2024.
Microsoft Canada grows sales team
Sarah Cotton and Marnie Pettle have both joined the company as ad solution specialists.
Chevrolet drives off with the top spot: Media Monitors
The dealer association bought the most advertising time in Toronto for the week of March 16 to 22.
Vice Canada unveils senior production hires
Red Bull Media House’s Jason Ford and Al Jazeera’s Andrea Schmidt are among the latest hires from the Rogers/Vice Media joint venture.
Quebecor sales lead joins RNC Media
Edith Perreault has joined the broadcasting firm following over two years as the EVP of national sales at Quebecor Media.
Playoff potential: Rogers Media’s post-season promo strategy
Helping viewers source games across its properties is key to the strategy, along with addressing the higher audience potential of the playoffs, says Rogers exec.
Metroland takes classifieds mobile, yo
Its new classifieds app, Tradyo, is targeting a millennial audience in a bid to battle category incumbents.
How Fox’s Empire fared on Rogers
The red-hot drama’s finale set ratings records on Fox in the U.S. but airs on a regional network in Canada. Here’s how the numbers stack up.
Twentieth Century Fox takes ‘Home’ on the road
The studio has partnered with Jam Van to promote its animated movie around the city.
Media Experts wins Casino Rama
The agency, along with Taxi, will handle all communications and strategic planning for the entertainment destination.
Canadian Tire ‘hijacks’ AOL sites
The retailer’s digital-only ad for its new campaign is taking over pages like Huffington Post Canada.
Addictive Mobility pilots in-app re-targeting tech
The mobile-focused DSP’s CEO Naveed Ahmad on the launch, which he says is the first step in its move toward becoming a “hardcore tech company.”
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
