COMB adds arena ad co to roster
Rec Media will have its about 2,800 ads measured by the out-of-home measurement bureau.
How to maximize your digital ad clicks
What colour should your ad be? Is it animated? Rocket Fuel has released a new study detailing the factors that get people clicking.
Edmonton bus shelters up for review
The city’s transit authority is preparing to call for pitches for 400 shelters.
Bell Media to roadblock Orphan Black premiere
The season’s opening episode will debut simultaneously on Space, CTV, Bravo and MTV.
Dive Networks brings Sid Lee on board
The company is working with the creative agency, installing data visualization screens in its office, and applying the numbers to its future Axe campaigns.
Ideon Media adds a VP
Michael Giles joins from his sales role at CraveOnline Media.
Quebecor sees fourth quarter loss, despite higher revenues
The Quebec media giant posted a net loss of $59.5 million, compared to a profit of $300,000 in Q4 2013.
La Presse makes CPG-focused hire
Former Rogers account manager Maxine Finlay Ross has joined the company as director, brands and strategic development.
The Big Bang Theory takes the week: Numeris
The CTV-airing comedy brought in the most single-night viewers for the week of Feb. 23 to March 1.
Targeting healthcare
A new Ontario campaign is using location-based ads to raise awareness about violence against healthcare workers.
RBC Insurance taps into homeowners’ dreams
The insurance co is leveraging House and Home magazine’s strong social presence to establish itself as an authority in home maintenance.
Court orders Bell to pay $137M to Videotron, TVA
Satellite TV service Bell ExpressVu, a subsidiary of Bell, must pay compensation for failing to effectively fight piracy of its signals between 1999 and 2005, the Quebec Court of Appeal ruled.
Mazda buys the top: Media Monitors
The car co purchased the most advertising in Toronto for the week of March 2 to 8.
The Globe and Mail expands its content studio
The publication has hired a business manager and filled its editorial director vacancy, with Sean Stanleigh (pictured) taking the title of managing editor.
Shaw Media orders third season of Chopped Canada
The latest cycle includes a first-time, five-episode competition for teen chefs.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
