On the MiC: ComScore’s co-founder on video metrics
Gian Fulgoni on the impact mobile and viewability are having on branded content, and the power of sharing, ahead of his metrics keynote at BCON Expo.
Elle Canada gets shopping with Dior
Consumers are encouraged to click-to-buy in a new series of videos.
Ikea helps clear the air
The company is letting people build and send custom ads to those they share a bathroom with.
Groupe V Media names new VP of sales
Sylvain Venne is being promoted to the role to oversee sales at the national, regional and local levels.
MediaCom names new COO
GroupM veteran Toby Jenner has been promoted to the role.
ELuxe taps into the influence of YouTubers
YouTubers and brands can get involved with Reelstyle.co, a new merchandise site from the company.
Fewer handsets, more agencies: key takeaways from MWC
Juice Mobile CEO Neil Sweeney on the ad tech trends that emerged from the Mobile World Congress.
Is digital not much more than a ‘direct mail’ business?
Media pundit Michael Wolff downplayed digital’s impact at the Prime Time conference in Ottawa, saying traditional TV, with its paid subscribers, was the “big media revolution of our time, not digital.”
Jones Media adds How Stuff Works
The company will represent Canadian ad inventory for the question-answering site.
Acuityads goes native with Slimcut Media
The demand-side platform is moving beyond pre-roll inventory with the deal for native video ads.
Cable losing share in TV services battle
Telcos continue to make inroads, while the number of people who are tuning out keeps rising, finds new research from Media Technology Monitor.
Bell Media unveils reality pilot with Omnicom’s Highway Entertainment
Sportscaster James Duthie is to host Dream Fund: Let the Crowd Decide, which starts production in Toronto today.
Waze begins sales drive in Canada
The Google-owned traffic app’s first Canadian sales manager tells MiC about promotion plans, and the advertising verticals it is targeting.
ET Canada signs largest-ever brand partnership deal
The show has inked a 39-week multi-platform deal with Shoppers Drug Mart.
Rogers bets World Cup of Hockey will beat World Juniors
Sportsnet president Scott Moore is betting the tournament will post top numbers in 2016, when it returns with Rogers and TVA as exclusive rights holders in Canada.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
