Tips on sponsoring Toronto’s first NBA All-Star Game
Matthew Logue, EVP and COO at S&E Sponsorships, recaps this year’s events from New York City, with insights into how Canadian brands can activate next winter.
General Mills names Cossette MAOR
General Mills VP marketing Dale Storey explains the decision to have media and creative handled by the same shop.
Magazines Canada issues new digital guidelines
The organization has released a set of protocols to help agencies and publishers measure audiences across all screens.
Cara adds Scene loyalty to its menu
The restaurant giant proposes dinner and a movie, and hopes the partnership will benefit its brands, including Swiss Chalet.
CraveTV to launch on four new carriers
Access Communications is among the carriers set to add the homegrown streamer in the coming weeks.
Bell Media’s ‘final offer’ accepted by union
Unifor local 723M has ratified the media co’s offer, ending collective agreement bargaining that began in May.
Data Dive: Do Canadians still ‘like’ Facebook?
IPG Mediabrands digs into social media usage numbers, with 16- to 24-year-olds over-indexing on two platforms.
APTN plans a brand refresh
The broadcaster is in the early phases of freshening up shows like Aboriginal Day Live (pictured) and has hired a company to help it handle ad sales.
Sun News Network shuts down, costing 100 jobs
The 24/7 TV channel went off the air early Friday morning after failing to secure mandatory cable carriage in 2013 and, more recently, a new buyer.
WWE Network coming to more Canadians
Rogers has announced more TV providers will begin carrying the channel, which it bought rights to in Canada last summer.
ComScore and Kantar partner on cross-media measurement
Details on the deal, which comes on the heels of Kantar parent company WPP’s announcement that it will acquire a substantial stake in the measurement company.
CTV Go ‘casts’ content to TV
The move makes the station’s online streaming content, like Gotham (pictured), available on a TV screen via Google Chromecast.
Canada’s mobile inventory growth spurt continues: TubeMogul
Canada also ranks high on the viewability front, according to the company’s quarterly report.
Mediaocean signs with Facebook’s Atlas
The partnership means agencies using the Prisma platform can manage their Atlas campaigns through Mediaocean.
Zoom Media expands Goodlife partnership
The OOH media company has added screens in more than 100 new gym locations.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
