Spotted! Art comes to the mall
Pattison Outdoor Advertising has partnered with 10 public art galleries for the program.
OOH drives mobile action: study
The comScore data finds mobile users who view OOH are taking actions like looking up store locations.
Total magazine circulation dips in last half of 2014
The top magazine in the country was Canadian Living, according to the latest AAM numbers.
Super Bowl tops the week: Numeris
The top national and local single-night shows in the country for the week of Jan. 26 to Feb. 1.
Juice Mobile opens new office
The company is aiming to attract top talent by launching an outpost in Kitchener-Waterloo.
Potential labour dispute brewing at Bell Media
Unifor Local 723M and Bell Media are in the final phase of conciliation regarding their collective agreement.
Op Ed: how to drive value in social media
M2’s Will Pate with some advice for moving beyond “likes” and “followers.”
How sponsorship has evolved in the ‘Den’
CBC’s senior content liaison executive on the ways in which brand partnerships with Dragons’ Den have changed as the show approaches its 10th season.
Grammy Awards ratings hit a high note
The Sunday night broadcast beat last year’s numbers, becoming the most-watched show in the history of City.
CBC buys the top spot: Media Monitors
The pubcaster purchased the most radio airtime in Toronto for the week of Feb. 2 to 8.
Jaguar ups engagement with interactive ad
The narrative video within an ad unit lets users put the luxury auto brand’s cars to the test.
Nevermind the second screen, how about eight?
New research from Videology looks at the content consumption habits of Canadians, with some higher-than-anticipated numbers.
Wheels.ca examines the car-lifestyle link
The Torstar-owned site has been redesigned, with new lifestyle categories, video and a wider focus for its content.
Why Subway is sponsoring an e-sports app
Details on the audience data that led the QSR to quickly hop on board as exclusive sponsor for the launch of theScore’s competitive video gaming app.
Consumer groups challenge tied-selling of CraveTV, Shomi
Two consumer groups have asked the CRTC to force Bell Media, Rogers Media and Shaw Media to unlink their streaming services from a TV or internet subscription.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
