The thinking behind Molson Coors’ brainy TSN campaign
How the beer brand, sports network and MEC used brainwave research to develop its fantasy football campaign.
City’s plan to top its biggest broadcast night
Details on the sponsors and activations that have been added for this year’s edition of the Grammy Awards.
NBC renewals offer sneak peek at fall skeds
CTV and Global each have multiple returning dramas, thanks to NBC bringing back shows like The Blacklist (pictured) for another season.
How a content experiment drove trips to Autotrader.ca
The automotive sales website used native advertising to spur pre-purchase research.
Postmedia cuts jobs, offers voluntary buyouts
The publisher has terminated some national reporters while offering the buyouts in three markets.
New VPs added at UM
The agency has three new VPs, hiring Kate Mateer (pictured) and Ben Seaton, and promoting Bailey Wilson.
BCE posts higher fourth quarter earnings
The Bell Media division saw revenues fall due to higher sports rights costs and content investment in newly-launched CraveTV (pictured).
Why Q107 is changing its tune
The station formerly known for classic rock is broadening its scope.
The CRTC wants more from Videotron
The regulator called for the media co to increase local programming on MAtv, while also approving a Videotron request for a new English-language community channel.
Do entrepreneurs pair well with wine?
Details on why Wolf Blass Wines got involved with Dragons’ Den and its younger-skewing digital offshoot Next Gen Den.
TheScore’s next play: competitive video gaming
The company is breaking ground on a new market with the eSports app, which launches this week with Subway as its first Canadian sponsor.
Vikings voyages into web territory
History’s hit show has launched two new digital web series, as the program enters its third season.
Castle is tops across Canada: Numeris
The top national and local single-night shows in the country for the week of Jan. 19 to 25.
Exchange Lab hires new head of sales from TC Media
Details on Warren Jansons’ new role at the company.
TotallyHer launches kids unit
The unit will represent inventory across a range of online gaming platforms.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
