Game over for Super Bowl simsub: media reaction to CRTC decision
The regulator announced the change, which comes into effect in 2017, as part of a series of Let’s Talk decisions this morning.
CRTC shuts down Super Bowl simsub starting in 2017
The regulator in its latest rulings following the Let’s Talk TV hearing also supported continuing to offer OTA signals to Canadian TV viewers, despite calls by broadcasters to shut down transmitters.
Rogers Q4 earnings drop, despite higher overall revenues
Gains in revenue from NHL licensing deal and Sportsnet properties offset continuing softness in print and TV advertising.
Microsoft gets exclusive with GroupM
The agency is getting first dibs at new ad units until the end of March.
Fall TV viewing remains stable: BRC
Level TV viewing was coupled with high playback viewing, according to new numbers from the industry organization.
Seevibes expands to Toronto
The social TV audience intelligence company has hired a new SVP to split his time between its two Canadian offices.
NCIS takes the week: Numeris
The Global drama had the most single-night viewers for the week of Jan. 12 to 18.
Super Bowl sponsors revealed by CTV
Labatt returns as the lead sponsor for Sunday’s game, with Ford and Nissan joining as quarter sponsors.
CTV pulls Spun Out from post-Super Bowl slot after actor arrest
The premiere of the second season of MasterChef Canada will take the post-game spot, following the arrest of Spun Out actor Jean Paul Manoux.
Casale Media rebrands as Index Exchange
Programmatic has changed the focus of the company to become a technology provider, says new president Andrew Casale.
Quebecor creates specialized sales teams
The media co’s EVP media sales Donald Lizotte on the decision to split up its national sales team.
Cineplex unveils The Rec Room as latest arcade gaming foray
The social destination will also feature live music, comedy acts and extensive food offerings.
Can the tablet help revive the print industry?
Taking a look at the potential for success for the mobile device as Toronto Star prepares to follow the path of La Presse with a major investment in a tablet edition.
Distributel expands to TV
Details on the independent telco’s new launch, Distributel TV, which will be available in select areas of Ontario and Quebec.
Juice Mobile signs with Mediaocean
The company’s Nectar programmatic direct platform will be integrated into Mediaocean’s Prisma.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
