research

Newcomers to Canada consume a lot of media: study

A multichannel, multilingual approach is key to reaching the new market segment.

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How theScore is welcoming single-sports betting to Canada

With the passing of Bill C-218, organizations like theScore can integrate media and wagering offerings across the country.

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The Media Innovation Awards are set to return

Mediacom’s Kevin Johnson and Unilever’s Robin Hassan will be co-chairs of this year’s awards, which is introducing a jury D&I prize.

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IAB Canada partners with Quantcast to modernize compliance

The new partnership is based around a consent management platform the trade association will use to drive adoption and best practices.

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NLogic brings Adgile’s real-time TV monitoring to Canada

The technology will allow brands to measure total TV targets of ads and brand integrations across platforms.

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Cannes Lions: getting back in the game

Agents of Necessity’s Sarah Ivey asks if Cannes could, in fact, be better than ever, and sees media at the core of almost every campaign.

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Why ALS Canada pivoted its advocacy online

In the organization’s biggest online activation to date, the “Time is now” campaign is positioned to raise awareness and effect change at scale.

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Pattison adds podcasts to its media mix

The media owner has partially acquired full-service podcast production company Everything Podcasts to jumpstart its foray into the channel.

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Season finales lead the pack: Numeris

NHL hockey viewership declined but remained a top performer, with Euro 2020 games stepping up in some markets.

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RBC bets on Snapchat for more audience engagement

The financial brand is expanding its relationship with the social network with monthly AR activations starting in September.

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Spotted! Health Canada uses DOOH to drive discussion

In the first use of Twitter Billboard in Canada, Public Health is trying to trigger a national conversation around vaccinations.

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Provincial governments keep investing in radio: Media Monitors

While the Quebec government maintains its longstanding lead in the Montreal market, Ontario’s provincial government is coming on strong in Toronto.

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Cannes 2021: Canadian agencies win three Media Lions

PHD’s Caroline Moul explains what the jury saw as it decided this year’s winners.

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COMMB launches new monthly Insights Report

The new OOH report measures consumer traffic resurgence across over 17 markets compared to the same time period in 2019.

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The difference(s) between Gen Z and millennials on Pinterest

The platform provides some insight for media buyers and advertisers around what millennial and Gen Z shoppers are looking for on social.