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Are you ready for life beyond the cookie?

Quantcast shares global best practices on prepping for the challenges and brand opportunities in a cookieless world.

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Broadcasters banking on hometown pride with CPL season

CBC Sports’ Chris Wilson hopes the regional appeal of the Canadian Premier League will help win points with underserved markets.

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ICYMI: Bob McKenzie says goodbye to TSN

Plus, Hivestack gets an eight-figure investment and a popular CBC game show is getting the tabletop treatment.

Reels

Is Instagram’s new feature a reel game-changer?

At first glance, Reels have more than a little in common with TikToks – but that hasn’t stopped Instagram from succeeding before.

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Cineplex revenue plummets 95% as cinema closures hit Q2

While the exhibitor made efforts to curtail costs, it said it has experienced a cash burn of approximately $18 million per month since the onset of the pandemic.

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Could Animal Crossing be a ‘new horizon’ for marketers?

Hellmann’s is the latest brand (of many) to integrate into the game. How has the platform changed the way marketers think of gaming?

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Despite revenue dip, AcuityAds considers financial position strong

The adtech company says it’s still in a strong position due to higher EBITDA and a recent pattern of steady growth.

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Broadsign Reach, Campsite add Quebecor OOH to platforms

With the 133 digital screens centrally located in high-traffic areas, VP Edith Gagné says this is a win all around.

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How Clorox used influencers to combat misinformation

The brand paired with “DIY Mommy” Christina Dennis to show how bleach can be used safely to create DIY disinfectant.

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Top shows are back in the seven figures: Numeris

Plus, hockey rules nationally, but basketball is the hottest game in Toronto.

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Sobeys strikes an NHL deal

Voilà‘s deal with the Leafs and the NHL rounds out what has been a dominant media campaign in the GTA.

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How do Canadians feel about flyers in 2020?

Some flyers have been discontinued during the pandemic – but was it the right choice?

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Twitter to create special fan moments for WNBA, NHL

The platform will broadcast WNBA matches, while also letting fans cheer hockey players “in-arena.”

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Google gets serious about audio ads

While measurement and scale remains a challenge for some advertisers, Google is looking to bridge that gap.

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How LG snapped up a virtual Hot Docs sponsorship

The sponsorship brings together the Hot Docs at Home platform and LG’s new Velvet 5G smartphone.

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Voila dominates Toronto radio: Media Monitors

The Sobey’s grocery delivery service has been buying more and more radio ads since its launch.