Programmatic forum: Quantcast’s guide to life after third-party cookies
Understanding the challenges and leading the charge on new solutions for marketers in a cookieless world.
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News Media Canada creates a made-in-Canada programmatic network
The Maple Network Exchange was conceived to help advertisers hit a “sweet spot” with Canadian news readers.
Which stations saw a listening boost during lockdown?
David Bray examines the how markets have reacted to these new circumstances. In some places, talk radio is way up, whereas others still prefer their favourite tunes.
COVID-19 drives more Canadians to multiple OTT subscriptions
Media Technology Monitor’s Sneak Peek Report also found that Facebook and YouTube lead as the most popular options for remote social viewing features.
Desjardins strikes a “media-heavy” partnership to lift spirits
The “Send A Virtual Solo” initiative stages a virtual takeover of Bell Media properties.
Standard Media Index expands to Canada
CEO James Fennessy says the company, which provides ad spend data across various media, helps make agencies and media owners more competitive.
Transplant wins the week
Summer looks ready for fun and games, with two new game shows sweeping regional markets.
We can do better
A message of solidarity from Media in Canada and strategy.
How Toronto’s radio buying reflects the different stages of the pandemic
As Canadians feel less perilous, governments and financial services pull back on ad spend.
Some categories on the rise in Montreal radio: Media Monitors
Government buys have begun to taper off in Toronto, but more consumer products are returning to radio.
The Media Kitchen wins Pillway, launches first campaign
A primarily digital campaign will target older adults and caregivers as the online pharmacy looks to grow its base.
How Quebecor’s targeting receptive ad audiences
Receptivity will allow advertisers to figure out which audiences are most open to its messages in real time.
Inside CBC’s new brand safety move
The pubcaster has paired with Index Exchange to make brand-safe buys more efficient.
Radio One takes most of the minor markets: Numeris PPM
Plus, detailed data on which stations stand tallest in mid-sized cities such as Ottawa-Gatineau, Halifax and more.
Event properties moving online, but sponsors still navigating that realm
A new study shows that advertisers are still hesitant about virtual events and e-sports.
ICYMI: CSAs give out scripted TV awards
Plus, Audience Insights gets a new identity and Michael Enright gets a new gig.
