GroupM brings Finecast to Canada
Already a success in the U.K. and Australia, Finecast allows precise audience targeting in connected TV environments.
Bell inks exclusive Quibi partnership
CTV News and TSN will produce daily content for the mobile-first digital service, set to launch next month.
OMD tops RECMA’s Canadian rankings
Omnicom is the highest group in Canada, followed by IPG Mediabrands.
The Daily Hive hones its Toronto focus with new acquisition
News start-up Pressed will give DailyHive a head-start as it enters the newsletter world and aims to increase its share of Toronto audiences.
The Good Doctor back on top: Numeris
The medial drama has grown its average audience to 2.41 million viewers.
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Reprise brings in new global COO
Fred Schuster marks the latest in a series of ongoing C-suite hires and shifts at IPG Mediabrands.
Earth’s Own picks Media Experts
The non-dairy beverage producers will focus mainly on digital media in order to increase brand awareness and trial.
Bell Media extends relationship with Formula 1
New this year will be extended digital coverage across TSN and RDS’ digital platforms.
Self-serve ads drive a big Q4 for AcuityAds
Connected TV is also rising for the company, and it’s working on a new automated advertising platform to launch in 2020.
Toyota tops the charts: Media Monitors
Although the Auto Show wrapped up last week, the automotive category still dominated radio buying.
Inside Tourism Newfoundland’s big newspaper buy
Digital and social media added support during the four-month lead up to prime travel season.
Broadcast revenue grows for TVA
However, magazines continue to trend down for the Montreal media giant.
Prohaska Consulting comes to Canada
Nikki Hawke, newly hired CMO, global VP of marketing and agency strategy, will head the Toronto office of the global programmatic firm.
SVOD subscriptions surpass paid TV for the first time
However, there is overlap – nearly three-quarters of Canadians who pay for TV also subscribe to an SVOD.
GroupM hires first Canadian head of data and analytics
David O’Neill’s mandate will cover all aspect of data and activation, as GroupM aims to bolster its offering for clients.
