What consumers think about sponsorships
Brent Barootes, president of Partnership Group, shares new research into the public’s perceptions of sponsorship investments from brands.
Food Network preps Cookbook project
Don’t call it a TV show – details on the new Shaw Media multi-platform project designed to target foodies, home cooks and Food Net fans.
Ford Lincoln owns the top: Media Monitors
The car co bought the most advertising in Toronto and Montreal for the week of Jan. 19 to 25.
Vancouver-based Glacier Media sells slew of pubs
The deal sees Annex Business Media and Newcom Business Media acquire a variety of the company’s trade brands and their assets for $19.7 million.
Why TLN is bringing more Spanish-language channels to Canada
Taking a look at the country’s young, well-educated Hispanic market and whether they’ll be excited for more news, entertainment and sports on TV.
Scotiabank makes a play for millennials through Instagram
Why the brand decided to be the first bank to advertise on the platform in Canada.
Rogers gives Empire a boost on City
The show, which has been airing on OMNI, is being simulcast on City this week to raise awareness with viewers.
Boomers and seniors: how should we reach them?
Don’t ignore digital when targeting this complex demographic, says Sheri Metcalfe, SVP and co-managing director at Jungle Media.
Brightroll ups its transparency
The company is following industry moves toward greater transparency with the launch of new research and reports.
Drawing the line between Gen Z and Y: MTM
The report uncovers device usage and media consumption for the two groups between the ages of 18 and 34.
Corus doubles its potential
The company is using its two female-focused channels, the W Network and OWN Canada, to promote a new campaign with supplement Nature’s Bounty. (Host Vivianne Collins pictured)
CTAM Canada elects two new board members
John Fulton from Shaw Communications (pictured) and Shawn Praskey from Corus Entertainment join as the non-profit plans a “TV Everywhere” campaign this year.
BroadbandTV launches new YouTube channel Opposition
The YouTube aggregator will retain ownership of the network, with hip hop artists providing content and receiving a split on the advertising revenue.
TSN readies for soccer-heavy summer
The channel is dedicating a content lead to the sport as ratings grow in the double-digits.
Outfront Media expands digital presence
Four high-traffic locations in the Montreal region have been converted, bringing the company’s total number of digital faces to 40.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
