World Juniors hockey tops the week: Numeris
The Canada versus Russia final on TSN took the top viewing spot for the week of Jan. 5 to 11, 2015.
ComScore moves to build trust in programmatic
Details on the launch of comScore Industry Trust, a multi-phase initiative aimed at addressing issues in programmatic spending.
Evolve Media’s new pet project
Dogtime Media will be absorbed into the company’s lifestyle arm, TotallyHer.
Sportsnet shuffles radio and TV lineup, puts Blundell on the air
The former 102.1 the Edge host will co-host a morning sports radio program as part of a move that has the Tim & Sid (pictured) show moving to TV.
La Voix marks big return
TVA’s reality singing show pulled in over 2.6 million viewers for the premiere of the third season.
Why ad-free is working for Blue Ant’s nature channel
The mediaco has turned Oasis into Love Nature, aiming to bolster the channel’s subscribers with a free preview, as it continues to bet big on 4K.
TC Media cooks up a webseries for Dairy Farmers
Seeking a new revenue stream, the mediaco has developed a new format for advertisers.
Jones Media signs with Divine.ca
Jones will represent all of the online pub’s platforms, including a sister site launched Tuesday that focuses on sex and sexuality.
Ford Lincoln buys the top: Media Monitors
The car company bought the most advertising in Toronto and Montreal for the week of Jan. 12 to 18.
L’Oreal inks integration deal with eTalk for The Brush Contest
Details on the partnership heralded as a global best practice, as the brand aims to reach a younger demo, and tap into the popularity of YouTubers.
MEC’s prescription for a successful 2015
What are the next steps for TV, data and e-commerce? MEC Canada’s Alastair Taylor distills his agency’s trend report.
CBC, Radio-Canada strike OOH news deal
The pubcaster is working with digital signage company Screenscape to bring its content into more waiting rooms, storefronts and lobbies.
Former Postmedia exec joins St. Joseph as VP digital
The publisher has hired its replacement for Kent Hunt, who was recently promoted to publisher of Toronto Life .
Rogers Comm. taps German phone exec to lead consumer business
Former Deutsche Telekom sales and distribution head Dirk Woessner will join the company on April 5 as president of the consumer business division.
How can brands capitalize on the tablet’s role in the home?
New research from Brandspark finds ownership of the more purchase-friendly mobile device is on the rise.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
