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W Network targets commuters for fall campaign
The female-targeted specialty channel is relying on its first Union Station domination and radio ads to support shows like Love It or List It: Vancouver.
Postmedia to sell two real estate assets
The media company is selling the Calgary Herald building and outsourcing printing to TC Transcontinental, which will result in changes to the paper’s format and size.
Former Olympic Consortium SVP launches Cimoroni & Company
Dan Cimoroni’s client services and content company comes to market with a Bell Media partnership that will see it represent ad inventory for the 2015 FIFA Women’s World Cup.
Canadian Tire Corp partners with MLSE
The company, including its flagship namesake retailer, as well as Sport Chek and Mark’s, will become the exclusive retail supplier and platinum sponsor of the sporting organization.
In a TIFF: Grolsch hosts an Open House
The beer brand is hosting patio space with performances by artists and musicians, and is also the presenting sponsor of the TIFF Discovery program.
Showcase shows its character
The Shaw specialty is promoting its fall TV season and shows like King & Maxwell and Copper with its largest campaign of 2013.
CTV announces Amazing Race Canada after-show special
Mike Cosentino, SVP of programming for CTV Networks, tells MiC about the special, which will be hosted by the cast of The Social.
PepsiCo and Microsoft up their game
The brands have partnered for a campaign and contest that will see them give away 1,000 Xbox One consoles.
Sears Canada relaunches Nevada
Redesigned by the Buffalo Group, the company kicked off a campaign for the line’s new look on Friday featuring its spokesperson, model Bar Refaeli.
In a TIFF: ET Canada lights up the red carpet
The entertainment show’s TIFF coverage is being sponsored by brands like Russian Standard Vodka, which has billboards in each episode.
Colgate helps out anonymously
The dental care company is launching its new Colgate Slim Soft toothbrush with a campaign that sends tweets to friends who have a little something in their teeth.
Amazing Race Canada outpaces competition: BBM
The reality show was tops again, netting 2.79 million viewers, while CTV Evening News remained the #1 weekly show for Aug. 26 to Sept. 1.
Torstar Digital restructures
The digital arm will close with its divisions being divvied up – Wagjag will report to Metroland Media and Olive Media will report to the Star Media Group.
OLN unveils second screen content for The Project: Guatemala
The specialty channel will air The Project Live, an online after show, Mondays at 11 p.m. starting Sept. 23.
MediaCom wins Agency Network of the Year at M&M Global Awards
The agency picked up the top prize for the fourth time in the past five years, with Samsung and PHD also taking accolades at the ceremony last night.
