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Isobar Canada adds two
Victor Balas (pictured) joins as VP of technology and Jason Moore is added as the agency’s client services director, effective immediately.
Ford Lincoln stays on top: Media Monitors
The car co bought the most ad air time in Toronto, with Visa moving to the top spot in Montreal for the week of Aug. 26 to Sept. 1.
GameTV unveils fall programming
The specialty is promoting series like Britain’s Next Top Model with a multi-platform campaign, and developing customizable sponsorship opportunities.
BBM Overview: New PPM ratings
Bray & Partners president David Bray breaks down which radio stations are on top in Toronto, Vancouver, Edmonton, Montreal and Calgary.
Ag-Com Productions launches The Rural Channel
Founder Helen Wilson talks to MiC about the plans for the specialty channel and its ad and sponsorship opportunities.
The Shopping Channel gets into e-commerce
TSC president Steven Goldsmith talks about the rebrand of the Rogers Media network that will include the roll-out of a new moblie shopping app.
NBA Canada plays ball with youth
The league is using TV PSAs to promote its newly launched online database for community basketball in its first-ever Canada-specific campaign.
AOL Canada brings Parentdish across the pond
The company has launched a Canadian version of the UK site, targeting parents with young children.
In a TIFF: Rogers Media expands coverage
The media co is bringing more of its brands to the festival, with Cityline and Chatelaine adding elements to the Rogers Hospitality Suite.
SendtoNews signs with NFL
The deal gives the company exclusive rights to the football league’s digital highlights.
YouTube film festival to launch in November
Buffer Festival founder and YouTube content creator Corey Vidal talks to MiC about the event, whose sponsors include Contiki, Canon and TIFF.
Omnicom Media Group wins Nordstrom in Canada
The agency will work with DDB Canada to handle all marketing communication for the high-end retailer.
McDonald’s Canada creates movie magic
The QSR’s latest social effort invites fans to submit 140-character film ideas for the chance to win prizes sponsored by Scene.
Mindshare hires chief data officer
Bob Ivins is joining the GroupM agency in the new role, and will be responsible for North America.
Crucial Interactive partners with BlogHer
The company will exclusively represent the publisher’s Canadian ad inventory as it starts to develop content for Canada.
