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Linkett makes screens interactive
Launching from Waterloo, ON-based WestonExpressions this fall, the device connects screens to any NFC-enabled device.
Capital One ends the pain
The credit card company is focusing on Promoted Tweets for the first time in its new campaign for the Aspire Travel World Mastercard.
Spotted! Slice takes over Union Station
The new Shaw Media specialty show, Lost and Sold brought promotions to Toronto this weekend, with a stack of auction items in the transit hub.
BPA Worldwide/CCAB board names new member
Alan Quarry of Waterloo, ON-based Quarry Integrated Communications has been named to the organization’s board.
Indie88 unveils programming lineup
The station’s general sales manager Susan Orr tells MiC about the sponsorship opportunities available around the newly released schedule.
Amazing Race Canada stays on top: BBM
The reality show nabbed 2.94 million viewers, while CTV Evening News was the top weekly show for Aug. 19 to 25.
Aeroplan gives it away
The loyalty company is promoting its Distinction program by giving away a free trip every five minutes tomorrow at Yonge-Dundas Square in Toronto.
Liberte goes transparent
The company has launched a new campaign around its see-through Liberte Mediterranee packaging to differentiate it from the Greek yogourt line.
TSN and TSN2 to air NCAA football
The Bell Media channels will begin broadcasting the North American college football games next Saturday.
Sunnybrook shares its stories
The foundation has released new TV spots that show the difference donations to the organization make to patients.
Cottage Life promotes with burgers
Blue Ant Media’s EVP of marketing Jamie Schouela tells MiC about the launch campaign for the channel, which includes a Webers hamburger giveaway in Ontario.
Ford Lincoln Mercury buys the top: Media Monitors
The car co bought the most airtime in Toronto and Montreal, for the week of Aug. 19 to 25.
Hachette Canada gets wordy
The French publisher is using Quebec-friendly words in a new campaign for its French dictionary that spans outdoor and radio.
3M goes digital
The company is focusing on a younger demographic with a new Instagram video project.
Newad launches Ton Barbier
The French men’s fashion site will feature content from Quebec with a focus on Montreal.
