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Ikea promotes its pages
The company is promoting its 2014 catalogue with a new OOH, TV and social media campaign.
Taco Bell Canada makes fans eat their words
The Yum! Brands QSR is bringing its Doritos Locos Tacos north of the border with its biggest launch of 2013.
Shaw Media and Yellow Pages Group partner for new ad opps
The deal includes show-specific overlays inserted into programs on HGTV Canada and Food Network Canada.
Globe and Mail suspends Labour Day paper
Phillip Crawley tells MiC about the decision to not print the paper next Monday.
Ex-CBC exec Julie Bristow launches Bristow Global Media
The new venture will explore branded content opportunities with GroupM Entertainment.
Breakfast Television launches in Montreal
The Rogers Media show kicked off this week with sponsorships from Dempsters and The Brick.
JFL42 adds sponsors for year two
Netflix, Holiday Inn Express and Natrel have all signed on as the festival heads into its sophomore year in Toronto, with additional spots still available.
McDonald’s Canada launches new meatless options
The QSR is adding two new meat-free McWraps to its menu following customer feedback.
ShopCrawl signs with Fashion and Ford Canada
ChickAdvisor has partnered with the magazine and car co to produce the Toronto event on Sept. 26.
Former MediaCom CEO launches sound-based app
Doug Checkeris tells MiC about Qwyrk, a new app that allows users to add sound effects and songs to social media updates and emails.
The YMCA promotes its potential
Launching its first national marketing campaign, the charity is focusing on children and families to spread awareness about what the organization does.
Bell Media sells five radio stations to Newcap
The $112 million deal comes as the media group has to divest properties to comply with the CRTC’s common ownership policy.
Spotted! Mini Canada takes a ride
The car company took its “Not Normal” tagline to the streets of Toronto, with people riding the cars like an amusement park rollercoaster.
TV ad revenue down 2.3% in 2012: StatsCan
The television industry saw declining ad revenues against increased programming and production costs.
AppNexus Canada hires director of sales
Sean Moore joins the company from his most recent role at Microsoft Advertising.
