Saatchi & Saatchi drives client success with AI innovation
Combining experimentation, strategic insights and AI-powered tools, the agency has set new standards for marketing success in an evolving digital world.
Sponsored
Lifetime unveils fall sked
The Shaw specialty’s slate includes new originals like Witches of East End (pictured) and returning shows like Dance Moms.
Spotted! Wines of Alsace and France team up with the LCBO
The brands have launched a series of pop-up wine bars at LCBO stores in Toronto to drive sampling, and partnered with local food trucks.
Facebook partners with small businesses
Group marketing solutions director Alfredo Tan tells MiC about Grand for Good, a program that aims to pair small business owners with media agency mentors in the Greater Toronto Area.
Best Buy takes customers to school
The tech retailer is targeting students with its latest effort, which leverages Instagram and Pinterest and invites them to complete “assignments” and win prizes.
Spotted! Sony adds a little water
The tech manufacturer is launching its new Xperia Z phone with a pop-up shower stall at the Toronto Eaton Centre Sony store to show off its waterproof capability.
City announces fall premiere dates
Canuck series, including Package Deal (pictured), Storage Wars Canada and Meet the Family, join the lineup this fall.
GroupM brings m/SIX to North America
The UK-based media agency is opening an office in New York, which will be led by David Stopforth and has the scope to work with Canadian clients.
The Beer Store buys big: Media Monitors
The retailer bought the most airtime in Toronto for the week of July 29 to Aug. 4.
CRTC denies Starlight and Sun TV mandatory carriage
The regulator guaranteed audience and revenue for three new TV services: the French language AMI TV service, Nouveau TV5 and ARTV.
Adidas gets interactive
The footwear brand is promoting its Originals line with a video, featuring Run DMC, that uses voice command technology.
Quebecor posts Q2 net loss of $45 million
The communications company saw an overall revenue increase of $8.6 million, but posted a $25.6 million loss in its news media segment.
GroupM adds global digital COO
Ruud Wanck is being promoted to the new position at the company.
Slice to air Extreme Collectors this fall
The original series, which premieres Sept. 2, follows host and appraiser Andrew Zegers as he travels across North America visiting people and their prized collections.
Cineplex second quarter earnings and revenue rise
Media revenues for the quarter were up more than 40%, with most ads coming from the automotive, electronics and communications categories.
Vancouver Police Foundation sells its shades
The organization is raising money by letting civilians purchase the police force’s legendary eyewear.
