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Flare unveils new look for fall
The Rogers Media brand’s publisher tells MiC about the changes in content and appearance that have been a year in the making.
Globe Alliance to rep ABCNews.com
The deal will see Globe Alliance selling ads for the Canadian audience of the US-based news site.
Rogers updates its message
The communications company has launched a new campaign around the tagline “Live Like Never Before.”
Spotted! Pringles gets the party started
The Kellogg chip brand invited consumers to play games and share their best Pringles party tricks using on-site video and photo booths.
AOL acquires Adap.tv
The company is purchasing the programmatic video ad platform, which will operate independently as part of AOL’s video organization.
Adapt Media names new VP
Dean Lacheur has joined the media supplier as its VP of national sales.
ZenithOptimedia wins SCA’s global business
The global hygiene and forest products company has lines including Tork and Tena in Canada.
Global reveals fall primetime premiere dates
The fall lineup will offer advertisers a variety of TV and digital opps, including new series and season countdown sponsorships.
Cogeco Cable appoints Canadian president and CEO
The telco has promoted Louise St-Pierre to the position.
Claire Freeland is leaving Rogers Media
The veteran programmer will stay on until the end of September as the network seeks a new director of original programming.
Target heads to school
The retailer is targeting fashion-forward kids and their moms with its first Canadian back-to-school season push.
CBC Revenue Group names new director
Rebecca Shropshire is joining the pubcaster as its director of digital sales.
Yahoo! Canada names new country manager
Claude Galipeau is joining the company in the role, which will see him responsible for sales and operations in Canada.
Magazine circulation and sales down: report
Chatelaine has the top circulation and single-copy sales according to the latest report, which measures the period ending June 30.
Amazing Race Canada holds top spot: BBM
The Canadian adaptation of the American reality show netted 2.87 million viewers, while CTV Evening News was the top weekly show for July 22 to 28.
