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Travel Alberta teams with Expedia for discovery campaign
The tourism agency and the travel site are bringing a duo of bloggers to the province to create original content based on their experiences.
Blog: The need for simplicity
Vision7 Media’s new president David Jowett on the one clear role agencies need to provide for clients.
Starcom MediaVest posts top global billings: RECMA
The Omnicom media company is tops for the second year in a row according to the 2012 report, which measures results from 61 countries.
Tennis Canada takes on hockey
The organization is positioning tennis as an affordable alternative for kids who don’t want to play hockey with TV spots during the Rogers Cup.
Honda Dealer Association buys the most: Media Monitors
The car co is tops in Toronto, while Bell TV buys big in Montreal, according to the report for July 22 to 28.
Just For Laughs Festival to produce 40 hours of TV programming
The Comedy Network, Corus, City and the CBC have ordered one-hour and half-hour stand-up comedy specials from the Montreal-based event.
TotallyHer launches a new digital platform
The site leverages the publisher’s INsite technology to aggregate the most popular content from all of TotallyHer’s brands and help create optimized ad and sponsorship opps.
Pogo starts the great condiment debate
The ConAgra Foods brand has launched a Quebec-focused TV and social campaign to decide whether ketchup or mustard is the best.
ING encourages big savings
The bank has launched a new experiential and OOH campaign to show how saving on everyday items can pay off in the long run.
Sportsnet serves up Rogers Cup coverage
The Rogers Sports specialty channel will carry the first three rounds and quarterfinals on TV and stream them on Rogers Anyplace TV, as well as offer digital and radio coverage.
What the Omnicom-Publicis merger could mean for Canada: report
The RECMA Overall Activity Rankings shed light on which agencies held the largest market share last year; and DDB’s Frank Palmer weighs in on the merger.
TC Media appoints new SVP of consumer solutions
The media co has named Carlos Lamadrid to the post.
Torstar revenue sees second-quarter decline
The media co attributed its losses in the media segment to declines in print advertising revenue at newspapers, while digital losses were due to lower revenues at Wagjag.
McDonald’s gives consumers credit
The QSR has launched a new brand spot to illustrate a shift in the way it communicates.
Indie 88 hits Toronto airwaves
The Central Ontario Broadcasting-owned station goes live today after Rickrolling listeners for a week.
