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AOL’s fall upfront plans
Dana Toering, AOL Canada’s director of sales, talks about the upcoming Programmatic Upfront, which will allow Canadian advertisers to commit dollars to AOL’s programmatic inventory.
Storage Wars Canada sponsorship opps revealed
The reality show premieres Aug. 29 on OLN, and will offer custom ad and integration opportunities across categories like automotive and tourism for both TV and digital.
Ford Lincoln Mercury buys top spot: Media Monitors
The car company purchased the most airtime in Toronto for the week of July 15 to 21, while Nissan topped the list in Montreal.
Lay’s unveils its ‘Flavour’ finalists
The PepsiCo brand is asking Canadians to vote for their favourite pick of the four candidates remaining in the “Do Us a Flavour” contest.
Ontario catches the McLobster
McDonald’s is promoting the launch of the sandwich with a TV and OOH campaign.
AAM members on its newspaper updates
AAM board chair Sunni Boot and member Phillip Crawley on the newspaper changes announced by the auditing organization this week.
Coca-Cola opens happiness with kindness
On top of traditional TV buys, the brand has recruited aspiring filmmakers to help it highlight Canadians who try to make the world a better place.
Maxus names director of marketing and new business
Chris Martin joins the agency in the new role, which will cover all of North America.
The Score sees third-quarter growth
The mobile sports app company also announced a restructuring of its leadership team.
McDonald’s targets night owls and early birds
The QSR is promoting its new 24HR Snack Tracker site with geo-targeted ads in Western Canada.
Reloaded Interactive launches real-time ads
The new network will deliver ads for games on console, mobile and PC platforms.
Bell Media launches new auto site
The media co has announced the launch of bilingual auto destination Autofocus.ca and Fr.Autofocus.ca.
Suite 66 inks new ad representation deals
The boutique digital sales company is bolstering its network in the automotive and financial categories to compete with the rise of RTB.
Kit Kat issues Chunky challenge
The Nestle chocolate bar has launched a contest to decide on its next permanent flavour.
Ipsos Canada names new advertising researching president
Gordon Bingham will step into the position, and be responsible for managing the Ipsos ASI teams in Toronto, Montreal and Vancouver.
