Media Experts releases Canadian RTB data
The first RTB report from the agency and its trading desk, Xpeto says inventory is up and CPMs in the first quarter of 2013 are down versus the end of 2012.
Bell battles with CRTC over TSN 690 proposal
The fate of the English-language sports talk radio station figured large as the CRTC opened a hearing into the $3.38 billion takeover of Astral Media.
Sportsnet nabs rights to European soccer qualifiers
The sports broadcaster picks up just over 500 games leading up to the UEFA Euro 2016 and FIFA World Cup 2018 tournaments.
Destination BC brings the ocean to the Toronto Star
The tourism company is targeting city dwellers with sea-inspired paper wraps and newspaper boxes that emit orca whale sounds.
Hellmann’s keeps it real
The Unilever brand is looking to build momentum for its “Real Food Movement” by turning a viral video into a new TV campaign.
Rogers Media hires new digital sales VP
Hot on the heels of its new sales structure, the media co has hired Michka Mancini to lead one of its five agency groups.
Spotted! Union Hearing pretends to test eyes
The hearing aid centre created a poster that emits high-frequency sounds and mock-tests pedestrians’ eyes to prove that some require its services.
Big Brother Canada nets big finale numbers
The two-hour finale episode on Slice ranked the competition reality series as the most-watched specialty series of the night, according to numbers from BBM Canada.
Bell Media partners with BlackBerry
The media co has launched a branded digital series called Live/Work with the wireless device company, featuring successful business people and celebrities.
Amazing Race Canada reveals launch date, prizes
The show will kick off on July 15 with the top team walking away with prizes worth over half a million dollars.
Sport Chek cheers on athletes’ parents
The retailer is leveraging Olympic women’s hockey player Meaghan Mikkelson in TV spots for Mother’s Day and Father’s Day.
The Big Bang Theory takes top spot: BBM
The half-hour comedy netted 3.47 million viewers, while CTV Evening News was the most-watched weekly show for April 22 to 28.
Rogers Media changes sales structure
Jack Tomik on the changes the media company is making to work with agencies rather than platforms.
Analysts share insight on mobile consumption habits
Bell Media’s Jonathan Dunn and BrandSpark’s Mark Baltazar broke down how brands can leverage mobile behaviour at the Best New Product Awards Conference.
MediaCom adds a director of new business
Robert Meth joins the agency in the new role, focused on developing an ongoing line of new clients.
