MasterCard celebrates mothers
The brand is extending its “Priceless” message for Mother’s Day with a Facebook-only campaign and contest.
Dixie Mall unleashes shoppers
The mall is targeting women with “Let Your Shopper Out,” its latest multiplatform campaign that runs until June 30.
CBC/Radio-Canada and TVA Sports ink Olympics sub-deal
TVA Sports becomes one of the cable broadcasters to receive French language content from the Sochi Games in 2014.
Petro-Canada buys big: Media Monitors
The gas company has the most ad airtime in Toronto, for the week of April 22 to 28.
Next Media Stars: Amanda De Fields chalks up a digital strategy
The MediaVest digital supervisor launched an execution that gave consumers a chance to create cafe chalk art without ever leaving their digital device.
Next Media Stars: Jacquie Albrecht drives metrics forward
The Jungle Media digital specialist is pushing for more relevant measurements for her clients in Vancouver, including recent work with the BC Honda Dealers Association.
Coca-Cola Zero grabs the moment
The brand has launched a new campaign, which dramatizes an everyday moment of a regular Canadian, with the help of NHL stars and TSN personalities.
Kobo shows off its passion
The e-reader company has kicked off “Reader’s Passion,” a global branding campaign with a heavy investment in TV.
Molson kicks off NHL playoff promotions
The brewer is focusing its efforts on engaging with fans with activations that support the Toronto Maple Leafs and the Ottawa Senators.
On the MiC: Michael Lamb on the future of paywalls
The McKinsey and Company partner discusses his Ink & Beyond Conference talk and digs deeper into what paywall models are showing promise.
W Network launches Be the Boss Canada
The eight-episode series will pit two employees from a particular company competing to win a huge promotion, and unbeknownst to them, their own franchise.
Next Media Stars: Rick Kusch scores new beer moments
The UM media strategy supervisor is activating the moment between when a goal is scored and fans jump out of their seats with Budweiser Red Lights.
Aegis Media acquires nvi
The media co has purchased the performance marketing agency, which has offices in Montreal and Toronto.
Rogers’ plans for The Score
Scott Moore tells MiC about the channel’s upcoming rebranding and expanded client options under The Score’s new management.
Travel + Escape launching Survivorman 10 Days
The eight-episode series will see Les Stroud travel to harsh, remote locations to survive with few resources for 10 consecutive days.
